ISoftBet, the leading online games provider and content aggregator, has partnered with new casino MegaRush in a deal that will see the brand integrate the provider's Game Aggregation Platform 'GAP'.
The deal gives MegaRush access to more than 8,000 slots and table games from over 65 of the industry's most exciting providers, while taking on iSoftBet's 150+ proprietary titles, including its growing library of high-quality Megaways™ and Hold & Win products.
MegaRush is a new entrant to the i-Gaming space, launching in October 2020 with a mobile-first offering across a range of slots, scratch cards, live casino and instant win games.
The agreement is a new partner for iSoftBet's GAP aggregation platform, which has been a key driver of the company's impressive commercial growth over the past 12 months, during which the provider has achieved several milestones, including the launch of its new brand manifesto.
GAP's game offering has grown significantly over the past year, with the addition of over 1,800 new games in 2020 and the inclusion of new global providers such as Eyecon and Tech4Bet.
As a result, GAP has driven 96% more active players in 2020 than in 2019 for iSoftBet's network of 162 global licensees.
Lars Kollind, Head of Business Development at iSoftBet, said: "We are very pleased to bring our GAP offering to life with MegaRush, which is one of the most exciting new entrants in the market. As a mobile casino, MegaRush aligns with our values of working with dynamic and forward-thinking brands, and we look forward to developing this relationship."
Tom Orton, Director of Gaming at MegaRush, said: "As a new casino, integrating strong content is key to growing our fan base and expanding our operations, so we are delighted to be able to take on the significant scale of iSoftBet's GAP offering. With premium content for players of all tastes, we look forward to using the portfolio to its fullest extent and impressing our customers who will love the incredible experiences iSoftBet's games offer."
