On 19 September 2023, SBC announced the show's move to Lisbon, where the 2024 edition attracted nearly 25,000 visitors.
Barcelona took over ICE, which moved from London, starting in January 2025.
GameArt then earned certification to ISO 9001 and 27001 standards in March 2025 and announced stand A516 at SBC Summit in Lisbon for 2026.
Money Farm Megaways™ can only be played legally at online casinos licensed for the player's own jurisdiction.
SBC Summit Barcelona 2023: GameArt at stand CG86 with Money Farm Megaways™
From 19 to 21 September 2023, Fira de Barcelona Montjuïc hosted the biggest Barcelona edition of SBC Summit, with around 15,000 visitors who came to talk sports betting and online gaming. Out on the show floor, GameArt had set up camp on stand CG86, carrying a Maltese B2B licence that was barely seven months old. On the menu: a chicken, a tournament and a river.
The chicken is the mascot of Money Farm, a slot series the studio has kept spinning since 2015, which had just switched to the Megaways™ format. The tournament pitted show visitors against each other on that game, with the aggregator BlueOcean Gaming as partner. And the river is the Soča. The main prize promised a nature getaway for two in the Slovenian mountains, not far from its emerald waters.
Three years on, that stand reads like a snapshot. It captures a supplier playing the hospitality card against the giants of the hall, at a show that had outgrown the Montjuïc pavilions.
Because SBC Summit never came back to Barcelona.
What was SBC Summit Barcelona 2023?
SBC Summit Barcelona 2023 was a trade show dedicated to sports betting and online gaming, organised by SBC from 19 to 21 September 2023 at Fira de Barcelona Montjuïc. It combined a conference and an exhibition reserved for the industry: operators, game studios, aggregators, affiliates, regulators and payment providers.
According to the review published by SBC News on 5 October 2023, the show was running at full throttle. It welcomed around 15,000 visitors, three times more than in 2022, and 350 exhibitors, up 175%. More than 450 speakers took turns on seven stages, around a 38,000 m² show floor. Keep a pinch of salt handy, though: SBC News belongs to the organiser, and these figures are its own.
One point changes how you read everything else. This show is not aimed at the general public. Nobody comes here to play. People come to sell, buy and integrate. A player won't run into a single casino, only the people who build what will turn up in a casino lobby months later.
GameArt knew the venue well. The studio had exhibited at SBC Summit Barcelona for the first time in 2022, already at Montjuïc. Its write-up from the time mentioned packed aisles, meetings with operators and a toast raised with sangria. So the 2023 edition was a return visit.
At stand CG86: a tournament and a Slovenian getaway
To catch passers-by, GameArt bet on hospitality rather than spectacle. Its press release of 12 September 2023 sets out a programme designed to keep visitors at the stand for more than five minutes. In a 38,000 m² hall, that alone is quite a feat.
Tournament: a competition between visitors on Money Farm Megaways™, played right on the stand.
Main prize: a “Nature Escape for Two in the Slovenian Mountains”, near the Soča.
Surprises: a “pool of surprises” where everyone could hunt for hidden delights.
Bar: a counter to catch your breath between two meetings.
Meetings: appointments to book in advance with the sales team.
All the activities were run with BlueOcean Gaming, introduced as an exhibiting partner. The company deserves a word of explanation. BlueOcean is an aggregator: its GameHub platform lets an operator plug in games from dozens of studios through a single integration. In 2024, the company claimed more than 140 partner studios, more than 13,000 games distributed and more than 170 clients. Sharing a stand with a distribution partner of that size draws in operators who might never have signed directly.
Tanja Campolunghi, GameArt's Head of Marketing, set the tone: “We can't wait to welcome guests to our booth, where we will have a fully stocked bar and they can relax and enjoy a friendly atmosphere!” Trade shows are sometimes won at the bar as much as at the demo table.
A trade-show tournament: who is it for and why?
A trade-show tournament has nothing in common with a competition open to players. The people taking part are visitors with a trade badge, often operators, content managers or account managers. For the studio, the goal boils down to one gesture: putting the game in their hands. A guided demo is forgotten by the next stand. A game played for a prize, with a leaderboard to back it up, leaves a mark.
Nor does it have anything to do with the network tournaments GameArt runs at its partner operators. For 2023, the studio had launched Yeet&Sweet, a ten-tournament programme announced in November 2022, with €1 million in total prizes and open to partners and their players alike. So if you read “GameArt tournament” in a news story, ask yourself a simple question. Is it aimed at trade-show visitors or at casino players? Neither the rules nor the prizes are the same.
The Soča as a jackpot
The top prize wasn't picked at random from a travel brochure. The Soča, which the press release calls an “emerald” river, runs down from the Slovenian mountains, and Slovenia is no stranger to the studio. Its sales team still answers on a Slovenian number today, with the +386 dialling code, as the footer of its press releases shows.
I have a soft spot for this choice. In a hall where the prizes look alike from one stand to the next, offering two days of silence beside an emerald mountain stream was almost a provocation. Above all, it was an elegant way of saying where you come from, without a slogan or a giant screen.
How does Money Farm Megaways™ work?
According to the official game page, Money Farm Megaways™ was released on 28 March 2023, less than six months before the show. It is GameArt's third Megaways™ title, after Rosh Immortality Cube Megaways™ in 2020 and Pirate's Pearl Megaways™, launched in February 2023.
The series goes back further. It hatched in November 2015 with Money Farm, a 5-line slot where a chicken lays golden eggs on the reels. Since then, the maker of Money Farm has kept growing its farmyard with a farmer's patience: Money Farm 2 in 2017, the Megaways™ version in 2023, Halloween Farm less than two weeks after the show, then Money Farm West in March 2026 for the series' tenth anniversary.
The Megaways™ mechanic is quick to explain. On every spin, the number of symbols shown on each reel changes, and the number of ways to win changes with it. Here, a grid of six reels by six rows is topped by a horizontal reel, and the counter can climb to 117,649 combinations, the same ceiling as its two predecessors.
Win Mill: in the base game, as soon as the multiplier reaches x10, a windmill flies over the grid and drops a random number of Wilds onto it.
Expanding Wilds: above reels 2 to 5, the top row can reveal Wilds carrying a multiplier, which cover the whole reel when that reel also shows a Wild.
Mystery Reveal: a mystery feature that can trigger in the base game as well as during free spins.
Free Spins: four or more Scatters award up to 10 free spins, with a starting multiplier of up to x5 that then climbs without limit.
Gamble: before the free spins, the player can take a risk to get more spins and a higher starting multiplier.
Buy Bonus: direct purchase of the free spins, plus an option to buy the Win Mill or the Mystery Reveal.
GameArt rates the game at very high volatility. For a player, the plain translation is this: long runs of spins without a notable win, broken up by rare big hits. A profile like this calls for a budget set before the first bet and a loss limit you don't renegotiate halfway through. Never play it to chase losses.
Stand CG86 didn't only feature the star of the show. The press release listed four other titles, compared here.
Game
Release
Format
Distinctive feature
Rosh Immortality Cube Megaways™
22 Sep 2020
Megaways™, up to 117,649 combinations
The studio's first Megaways™, cascading symbols
Nefertiti's Nile
26 Jan 2021
25 lines, cascading wins
Stacked Wild that slides left on each respin
Pirate's Pearl Megaways™
28 Feb 2023
Megaways™, up to 117,649 combinations
Naval battle triggered by collecting 100 Mystery Ships
Money Farm Megaways™
28 Mar 2023
6 reels, 6 rows and a horizontal reel
Win Mill and uncapped multiplier in free spins
Buffalo Sunset
18 Apr 2023
5 reels, 5 lines
Cactus Wilds that double or triple wins in free spins
Dates checked on 25 October 2026 on the official game pages. The line-up mixed three titles from that year with two proven house favourites, a time-honoured balance between novelty and tradition.
What a studio comes looking for at a B2B trade show
A studio like GameArt sells nothing to players. Its clients are operators and aggregators, and every contract involves three checks that a handful of meetings can speed up.
Licence: the studio's supplier licence. GameArt's, issued by the Malta Gaming Authority under number MGA/B2B/966/2022, dates from 6 February 2023.
Certifications: every game has to be approved market by market. GameArt had, for instance, certified fifteen slots in Lithuania in 2022. The September press release also announced an upcoming certification of Money Farm Megaways™ for Spain, a market that Nevena Aleksieva, Head of Sales, described as holding a unique place in the studio's strategy.
Integration: the operator connects the games directly or goes through an aggregator, hence the point of sharing a stand with BlueOcean Gaming.
One reflex works for any curious reader. When a studio announces a “certified” game, check which market it is certified for and by which regulator. A Maltese licence is not an approval in Madrid, and a game cleared in one country is not automatically legal in the next.
Why did SBC Summit leave Barcelona?
The show was breaking records, and yet it packed its bags. On 19 September 2023, the opening day, SBC confirmed its move to Lisbon from 2024, at the Feira Internacional de Lisboa (FIL), under the new name SBC Summit. Its founder, Rasmus Sojmark, pointed to growth that had outpaced the capacity of Fira de Barcelona Montjuïc.
The timing was ironic. Six weeks earlier, on 3 August 2023, Barcelona had prised ICE away from London, which had hosted it for twelve years. Billed as the world's leading gaming technology event, ICE was heading to Fira Gran Via from January 2025, for at least five years. The city was gaining a winter show just as it lost its September one.
Benchmark
SBC Summit Barcelona 2023
SBC Summit 2024 in Lisbon
Dates
19 to 21 September 2023
24 to 26 September 2024
Venue
Fira de Barcelona Montjuïc
FIL and MEO Arena
Visitors
around 15,000
nearly 25,000
Exhibitors
350
more than 600
Speakers
more than 450
600
Exhibition space
38,000 m²
110,000 m²
Figures taken from the reviews published by SBC News on 5 October 2023 and 1 October 2024.
The gamble paid off, and the show settled on the banks of the Tagus. The 2026 edition was scheduled there from 29 September to 1 October, and GameArt had booked stand A516, according to the studio's announcement of 4 August 2026. On the programme: latest releases, a roadmap, a preview of a Halloween slot and activities with prizes to win. The city changed. The recipe, much less so.
In the meantime, the studio strengthened its technical credentials with ISO 9001 and ISO/IEC 27001:2022 certifications, announced in March 2025, and spent more time on the road. These round trips are nothing unusual: the studio's other trade shows, from ICE London 2024 to SiGMA Rome 2025, point to the same strategy of a regular physical presence with operators.
Where can you play Money Farm Megaways™ legally?
Only at an online casino licensed for your own jurisdiction. Online casino games are regulated country by country, and sometimes state by state or province by province. Some markets license slots, others restrict them or ban them outright. Even within the European Union there is no single licence, as the European Commission's page on online gambling points out: there is no sector-specific EU legislation, and each member state organises its gambling market in its own way.
The stand CG86 tournament, for its part, was played between professionals in Barcelona, with no link to any player account. On Kynox Casino, the casino filters are geolocated: they only show operators that are legal where the reader is connecting from. That's a choice I stand by, and the only honest answer to the question. Keep in mind that a supplier's licence, like GameArt's Maltese one, covers the studio, not the casino you play at. Before signing up anywhere, look up the operator on the public register of the regulator in charge of your market. If an unlicensed site offers you this kind of slot, your winnings are not guaranteed and your personal data is exposed.
A modest hand played without bluffing
Looking back, stand CG86 says a lot about a studio facing the giants of the hall. No giant screen, no celebrity guest, just a house game, a distribution partner, a bar and two days in Slovenia. A modest hand, played without bluffing, by a supplier that knows its best card is still its game library.
One question still sticks with me, though. How many contracts really come out of a game played between two meetings? The result of that particular bet never shows up on any leaderboard, and it may well be the real jackpot of a trade show.
Trade shows, meanwhile, move as they grow. London handed ICE to Barcelona, Barcelona handed SBC Summit to Lisbon, and studios follow, suitcase in hand. As for the Money Farm farmyard, it keeps on laying.
FAQs:
When did SBC Summit Barcelona 2023 take place?
From 19 to 21 September 2023, at Fira de Barcelona Montjuïc. It was the last edition of the show in Barcelona before it moved to Lisbon.
Where did GameArt exhibit at SBC Summit Barcelona 2023?
On stand CG86, with the aggregator BlueOcean Gaming as partner for the activities.
Which game did GameArt showcase at SBC Summit Barcelona 2023?
Money Farm Megaways™, the game used for the stand tournament. The studio also presented Pirate's Pearl Megaways™, Buffalo Sunset, Rosh Immortality Cube Megaways™ and Nefertiti's Nile.
Who could take part in the Money Farm Megaways™ tournament on stand CG86?
Show visitors, an audience of industry professionals. The tournament was not open to online casino players.
What was the main prize GameArt offered in Barcelona?
A nature getaway for two in the Slovenian mountains, near the Soča, a river known for its emerald-green waters.
What is BlueOcean Gaming?
A casino game aggregator. Its GameHub platform distributes games from more than 140 studios to operators.
How many ways to win does Money Farm Megaways™ offer?
Up to 117,649 combinations, according to GameArt's official game page. The studio rates the game at very high volatility.
Why did SBC Summit leave Barcelona?
Its growth had outpaced the capacity of Fira de Barcelona Montjuïc. SBC announced its move to the Feira Internacional de Lisboa on 19 September 2023.
Where has SBC Summit been held since 2024?
In Lisbon, at the Feira Internacional de Lisboa and the MEO Arena. The 2024 edition drew nearly 25,000 visitors.
Where can you play Money Farm Megaways™ legally?
Only at online casinos licensed for your own jurisdiction. Look the operator up on the public register of your market's regulator before you sign up.
