Summary: key takeaways about the partnership between 1Click Games and Betsoft Gaming
Market reading: the renewal confirms a deep trend, namely the consolidation between established content suppliers and integrated platforms in an iGaming sector sharply accelerating under the pandemic.
Deal date: Betsoft Gaming and 1Click Games renewed their partnership in April 2020, in the middle of the COVID-19 pandemic.
Strategic context: the closure of land-based casinos massively redirects players toward iGaming, sending demand from online operators through the roof.
Deal scope: the entire Betsoft Gaming catalog, meaning more than 200 slot machines, is distributed through 1Click Games' international white label platform.
New integrated titles: the latest creations Lost Mystery Chests™ and Primal Wilderness™, along with the in-game promotional tool Take the Prize™, which triggers promotions directly during gameplay without breaking immersion.
Betsoft Gaming profile: content supplier founded in 2006, based in Malta, recognized for its slots with cinematic narrative identity, RTPs above 97%, and mobile-first HTML5 design.
1Click Games profile: iGaming platform developer based in Malta and launched in 2014, capable of getting an online casino up and running in four weeks on average, with a turnkey offering covering online casino, land-based, sportsbook and lottery, more than 350 integrated payment methods, and affiliate management via NetRefer.
Betsoft strategy: a long-term partnership trajectory, illustrated by the deals struck with Bombagames in October 2019 and with the operator Lucky Days.
Retention stakes: amid a massive influx of new players, retention becomes the priority issue, and promotional tools built into gameplay become a central operational lever.
Betsoft awards: Slot Provider of the Year at the 5Star Starlet Awards, RNG Casino Supplier of the Year, Malta iGaming Awards, EGR B2B Awards.
1Click Games competition: SoftSwiss, EveryMatrix, BetConstruct, SoftGamings and Gamingtec in the white label platform segment.
Official statements: Anna Mackney (Head of Account Management, Betsoft Gaming) welcomes the momentum of the partnership, while Maxim Terehovichs (CEO, 1Click Games) emphasizes that game content represents the platform's decisive competitive edge.
1Click Games and Betsoft Gaming partnership: a deal that fits into a pivotal year for iGaming
In April 2020, just as the COVID-19 pandemic has shut down most land-based casinos and redirected millions of players toward iGaming, Betsoft Gaming and 1Click Games choose this exact moment to renew their collaboration. The timing is anything but accidental, because broadly speaking, online casino is going through a period of brutal acceleration. As a result, operators looking to capitalize are hunting for solid content and platforms capable of handling the load. At the heart of this deal sits a catalog of more than 200 slot machines distributed through an international white label platform. Add to that the arrival of the latest creations Lost Mystery Chests™ and Primal Wilderness™, along with the rollout of the in-game promotional tool Take the Prize™. Here are the forces in play, where each one stands against an iGaming competitive landscape that keeps getting tighter, the official statements from Anna Mackney on the Betsoft side and Maxim Terehovichs on the 1Click Games side, and what this renewal changes for online casino operators as well as for players.
A Betsoft Gaming and 1Click Games partnership built for the long haul
In an industry where contracts are made and unmade at the pace of weekly releases, watching two players publicly recommit to one another is no small thing. Betsoft Gaming, a content supplier founded in 2006 and recognized for its slots with strong narrative identity, extends its deal with 1Click Games. The latter is an iGaming platform developer based in Malta and launched in 2014. The deal covers the entire Betsoft portfolio, meaning more than 200 online casino games. It also includes the studio's most recent releases. Namely Lost Mystery Chests™, Primal Wilderness™, plus the built-in promotional tool Take the Prize™.
What the contract extension covers for operators
For operators already plugged into 1Click Games, the upside is crystal clear. There is no renegotiation to handle, no extra technical integration, and guaranteed access to future Betsoft releases the moment they launch. In a context where the closure of land-based casinos forces online operators to scale up almost overnight, this continuity is a major operational advantage.
A deliberately long-term partnership strategy from Betsoft
This extended deal with 1Click Games fits into a path Betsoft Gaming has been carefully building for several years. Back in October 2019, the studio was already striking a strategic agreement with Bombagames to expand distribution of its catalog into new markets. It will also sign with the operator Lucky Days to further extend its European footprint and its exposure to players. These successive deals trace a clear method: multiply distribution points without diluting the brand. The ambition is also to favor partners capable of showcasing the content rather than burying it inside oversized libraries. The renewal with 1Click Games therefore fits the very same logic.
Betsoft Gaming, an award-winning slots catalog tailored for online casino operators
Betsoft claims a roadmap delivered at 100%. That consistency stands out in a sector where some studios announce twenty annual releases only to deliver twelve. Sequels, series, standalone titles: the catalog moves forward without visible interruption. On the technical side, several titles post RTPs above 97%, which places them in the upper bracket of the market. With its catalog of more than 200 games, its studios in Malta and London, plus a robust team of developers, designers and 3D animators, Betsoft today ranks among the most recognized iGaming content suppliers in the premium segment.
A signature style, and its limits
The studio's awards keep stacking up: Slot Provider of the Year at the 5Star Starlet Awards, RNG Casino Supplier of the Year, Malta iGaming Awards, EGR B2B Awards. For an operator looking to flesh out its game library with premium slots, integrating Betsoft through 1Click Games means betting on a clearly identified value. That said, some nuance is in order. The narrative signature of Betsoft, with its recurring characters and stylized worlds, does not appeal to every type of player. A portion of the iGaming audience today prefers the high-volatility mechanics and spectacular multipliers popularized by other studios such as Pragmatic Play or Big Time Gaming. On that specific turf, Betsoft plays a different card. It bets on the cinematic experience, and that is precisely what makes its strength and its niche positioning.
1Click Games, the turnkey iGaming platform for online and land-based casinos
On the other side of the table, 1Click Games plays a complementary tune. The company offers a turnkey iGaming platform designed for operators who want to launch or grow an activity without rebuilding everything in-house. On average, a new casino launched through 1Click Games can be operational in just four weeks. That kind of timeline is a game changer in a sector where time-to-market often makes the difference between a profitable operation and a project that drags on. And in the current climate, where online demand is exploding, the ability to deploy fast becomes a decisive argument.
Far more than a simple content aggregator
The offer covers the entire chain: player management and retention, more than 350 integrated payment methods, 24/7 support, hosting, compliance, and affiliate management through a NetRefer integration. Online casino, land-based casino, sportsbook, lottery: the setup adapts to several verticals. This range of features places 1Click Games among the European players capable of offering a multi-product one-stop shop.
Positioning against an increasingly tight iGaming competition
The white label platform market is getting denser at high speed. SoftSwiss, EveryMatrix, BetConstruct, SoftGamings, Gamingtec: rivals are lining up comparable offerings and they are racing to lock in the best content studios. In this landscape, catalog depth becomes a differentiation factor just as critical as the quality of the technical infrastructure. By strengthening its link with Betsoft, 1Click Games sends a signal to hesitant operators: content will not be a weak spot. That is exactly the kind of lever that tips an integration decision.
Official statements around the Betsoft 1Click Games deal
Anna Mackney, Head of Account Management at Betsoft Gaming, welcomed the momentum of the partnership.
"Betsoft is a brand widely recognized in the industry, with universal appeal. We are constantly seeking to extend our reach, and partnering with a company developing as dynamically as 1Click Games is a very positive move. We look forward to continuing this collaboration."
On the 1Click Games side, Maxim Terehovichs, CEO, stressed the strategic dimension of content.
"Game content is what gives us a competitive edge. Working with a supplier of Betsoft's caliber and reach is excellent news for us, and we anticipate a successful and lasting integration of their content."
Lost Mystery Chests™, Primal Wilderness™ and Take the Prize™: what the partnership changes for operators
For an operator already connected to 1Click Games, access to the latest Betsoft releases happens without any extra technical integration. For those who were hesitating, the case is now firmly laid out. On offer: an award-winning catalog, animation tools like Take the Prize™ which lets operators trigger promotions directly during gameplay, and a back-office platform that has already proven itself.
The real stakes play out around retention. With the massive influx of new players linked to lockdown, operators know that the genuine battle will not be about short-term acquisition, but about player loyalty once the health situation normalizes. This type of promotional tool built into gameplay represents a real operational lever to prepare for what comes next. Take the Prize™ fits this logic exactly, with the benefit of animating the session without breaking immersion.
On the player side, more choice and titles built for mobile
Lost Mystery Chests™ - Betsoft Gaming
For the player connected to a casino powered by 1Click Games, the consequence is immediate. The result is an expanded catalog and Betsoft novelties available from the moment they launch. The studio develops its games in HTML5 with a mobile-first approach, paying close attention to touch interfaces, loading speed, and the readability of animations on small screens. Lost Mystery Chests™ and Primal Wilderness™ illustrate this direction, with designs built to work just as well on smartphone as on desktop.
Primal Wilderness™ - Betsoft Gaming
What this partnership says about tomorrow's iGaming
The current context is exceptional. With land-based casinos shut across nearly every regulated market, iGaming absorbs in a matter of weeks a demand that would normally have taken years to shift. This acceleration puts pressure on content suppliers and platforms. Only those who can guarantee regular delivery, stable infrastructure, and animation tools ready to go will come out of this sequence stronger. The renewal of the deal between Betsoft Gaming and 1Click Games fits squarely into that demand. It remains to be seen whether the post-lockdown dynamic will confirm online as the new standard, or whether part of the audience will flock back to land-based the moment the doors reopen. In the meantime, Betsoft Gaming and 1Click Games have just placed their pawn on exactly the right square.
FAQ: 1Click Games and Betsoft Gaming partnership
When was the partnership between Betsoft Gaming and 1Click Games signed?
The partnership between Betsoft Gaming and 1Click Games was renewed in April 2020, in the middle of the COVID-19 pandemic, as the closure of land-based casinos was massively redirecting players toward iGaming.
What is Betsoft Gaming?
Betsoft Gaming is an iGaming content supplier founded in 2006 and based in Malta. The studio develops award-winning slot machines, recognized for their cinematic narrative identity and their mobile-first HTML5 design.
What is 1Click Games?
1Click Games is an iGaming platform developer based in Malta, launched in 2014. The company offers white label and turnkey solutions for online and land-based casinos, with an average rollout time of four weeks.
How many games does Betsoft Gaming offer?
Betsoft Gaming offers more than 200 online casino games, including 3D slot machines, narrative series, virtual table games and video poker. Several titles post RTPs above 97%.
Are Betsoft games mobile compatible?
Yes. Betsoft Gaming builds its entire catalog in HTML5 with a mobile-first approach. The games run just as well on smartphone as on tablet or desktop, with close attention paid to touch interfaces and loading speed.
What does the deal between Betsoft Gaming and 1Click Games include?
The deal covers the entire Betsoft catalog, meaning more than 200 games. It also includes the releases Lost Mystery Chests™ and Primal Wilderness™, along with the built-in promotional tool Take the Prize™.
What is Betsoft Gaming's Take the Prize™?
Take the Prize™ is an in-game promotional tool developed by Betsoft Gaming. It lets operators trigger promotions directly during gameplay, without interrupting the player's session.
What impact did COVID-19 have on iGaming in 2020?
The closure of land-based casinos massively redirected players toward iGaming. Online operators had to absorb a sudden wave of new users, accelerating the demand for content and for platforms able to handle the load.
Who are 1Click Games' competitors?
The main competitors of 1Click Games in the white label iGaming platform segment are SoftSwiss, EveryMatrix, BetConstruct, SoftGamings and Gamingtec.
How long does it take to launch a casino with 1Click Games?
A new casino launched through the 1Click Games platform can be operational in four weeks on average. This timeline includes technical setup, content integration and the rollout of payment solutions.
Who are Betsoft Gaming's partners?
Betsoft Gaming has notably signed a distribution partnership with Bombagames in October 2019, collaborated with the operator Lucky Days, and renewed its agreement with the 1Click Games platform in April 2020.
