Reflex Gaming joins Yggdrasil's YG Masters programme.

Reflex Gaming, the renowned omnichannel gaming machine provider and digital game developer joins YG Masters to accelerate its global growth plans!

Omnichannel gaming machine manufacturer and digital game developer Reflex Gaming has joined the flagship Yggdrasil YG Masters programme, gaining instant access to the supplier's GATI standardisation technology as a business interface to accelerate its global business strategy.

Founded in 2004, Reflex Gaming joins a host of the world's most innovative independent studios and online casino game developers in the award-winning YG Masters programme. This has seen partners design, develop and distribute the most successful content using Yggdrasil's proven technology and global network.

Reflex Gaming is highly regarded in the industry as the UK's largest independent slots provider with a comprehensive portfolio of in-house intellectual property. This includes some of the most popular digital land-based gaming content in the UK and the Netherlands with over 4,500 digital machines connected to its Slingshot platform.

The Reflex Gaming signing comes just two weeks after emerging games studio True Lab joined the YG Masters programme and began its integration with GATI. Yggdrasil's pre-configured, regulation-ready development toolkit, enabling game studios and developers to use a standardised technology solution to develop and distribute games worldwide.

GATI is the facilitator of Yggdrasil's decentralised aggregation network "DAN". All Yggdrasil partners integrated with GATI will be able to sell their games to any Yggdrasil global franchisee. This is a unique model that allows them to rapidly expand distribution and increase revenue opportunities, while developing new ways of working and collaborating.

Stuart McCarthy, Head of Partner Strategy and Procurement at Yggdrasil, said: "Reflex Gaming is a company we have admired for many years and it is great to be able to collaborate with them through our award-winning YG Masters programme, powered by revolutionary GATI technology. Reflex Gaming's products are unrivalled in the digital terrestrial sector, with particular dominance in the UK and the Netherlands. Joining the YG Masters program and integrating with GATI will allow them to fully realize their global growth potential in a multitude of new markets and other verticals, including online and mobile. We look forward to getting started."

Mat Ingram, CPO at Reflex Gaming, said: "We are very pleased to partner with Yggdrasil and join the YG Masters programme which has made fantastic inroads for member studios. The integration through Yggdrasil's GATI technology will give us a huge opportunity to both expand our business operations into many new and exciting areas, channels and markets in a very efficient and effective way."