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ReelPlay, a popular slots developer, has joined Yggdrasil's YG Masters program. Giving access to revolutionary GATI technology to accelerate value creation and global distribution.
Sydney-based ReelPlay is the latest addition to the expanding YG Masters programme which helps partner studios realise their global business strategies. Also to expand into new markets, using Yggdrasil's proven technology, including GATI.
GATI is a pre-configured, regulation-ready development toolkit that allows studios and game developers to use a standardised technology solution. With the strategic goal of developing and distributing games worldwide. This means that YG Masters partners can source, create and distribute content and dramatically accelerate their global reach. All while finding new ways to increase their revenues through the use of a standardised interface.
All Yggdrasil partners integrated with GATI have access to widespread distribution through the Yggdrasil operator network and the YG franchise network. This is a unique model that allows them to rapidly expand distribution and increase revenue opportunities. Advocating the development of completely new ways of working and collaborating.
ReelPlay offers a broad portfolio of high quality slot content that will be offered to a new audience through the YG Masters programme. The portfolio will include the Infinity Reels™ series of games. ReelPlay's unique concept in online slots where each spin offers the opportunity to add an extra reel and respin with a progressive multiplier. Launch titles will include Atlantis Megaways™ and Giza Infinity Reels™.
Stuart McCarthy, Head of Partner Programmes at Yggdrasil, said: "I am delighted to announce that ReelPlay has signed up to extend its reach in the market. Offering its fantastic games through the YG Masters programme, using our revolutionary GATI technology. At Yggdrasil, we hold ReelPlay in high regard for its innovation, quality and ability to deliver brilliant and engaging games. We look forward to developing this partnership over the coming years."
David Johnson, CCO at ReelPlay, said: "We are delighted to be partnering with Yggdrasil. We have experienced a rapid integration process via Yggdrasil's GATI technology and anticipate a host of new partnerships with operators who can benefit from ReelPlay's games combined with Yggdrasil's well-known CRM tools."
