Northern Lights chooses Yggdrasil's revolutionary GATI technology as its interface to access global markets.

YG Masters Partner Selects GATI as Crucial Standardization Technology and Interface to Maximize Rapid and Scalable Route to Global Markets

Yggdrasil YG Masters partner Northern Lights has selected the vendor's revolutionary GATI standardisation technology as the go-to-market interface to realise its global business strategy.

Yggdrasil's revolutionary, standards agnostic GATI technology enables game studios and developers to quickly and securely create and distribute content across Yggdrasil's global distribution network. All Yggdrasil partners integrated with GATI will be able to sell their games to any Yggdrasil global franchisee. This is a unique model that allows them to rapidly expand distribution and increase revenue opportunities, while developing new ways of working and collaborating.

GATI is the facilitator of Yggdrasil's decentralised aggregation network "DAN". This allows any Yggdrasil global franchisee to collaborate using GATI and share their respective roadmaps for games.

All YG Masters partners will have access to GATI and will use the pre-configured, regulatory-ready and standardised content development toolkit to develop and distribute games worldwide.

Stuart McCarthy, head of partner strategy and procurement at Yggdrasil, said: "This is a complete change for our partners, giving them full control over the rapid development and fully scalable deployment of their games on our standardised systems and technologies, which are fully compliant and packaged ready for distribution to our expanding operator and franchise networks. Studios can create content in the language of their choice knowing that their mathematical and mechanical IP is fully protected, while benefiting from our full suite of BOOST™ marketing tools and our Partner Connect system that manages local market compliance and operator-specific integration requirements."

Andrew Goodale, CEO of Northern Lights, said: "We are very excited to be developing our games on the GATI platform and taking our business to another level using this strategic and innovative technology and a unique collaborative business model. It gives us complete control over the entire development process and how we design games without having to compromise, and will allow us to execute our business strategy faster and at scale, in global markets."