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Yggdrasil, the leading global provider of online gambling content, has recently signed a multi-year iGaming content distribution agreement with IGT “NYSE: IGT.” This strategic agreement grants IGT exclusive access to a carefully selected range of Yggdrasil's online slot machines, intended to be distributed to partner operators in the United States and Canada, where iGaming is permitted.
Before collaborating with IGT PlayDigital, Yggdrasil Gaming had already signed content sharing agreements with Intelligent Gaming and Betway, further solidifying its position in the global online gambling market. These prior partnerships have allowed Yggdrasil to expand its network and increase its visibility in the sector.
The titles included in this agreement feature fan favorites from Yggdrasil’s broad and diverse portfolio. Among them are the essential Vikings Go Wild, Valley of the Gods, and Cazino Zeppelin. These games, known for their exceptional graphics and immersive gameplay, will be available on the IGT platform starting December 2021.
Vikings Go Wild, with its captivating theme and bonus features, offers an epic gaming experience. Valley of the Gods immerses players in a mystical world with chances to unlock ancient treasures. Cazino Zeppelin, known for its unique steampunk ambiance, offers free spins features and sticky wilds that increase potential winnings. This partnership marks Yggdrasil’s official entry into the North American market, coinciding with the growing regulation of online gambling in many states. This strategic move aims to capture the interest of North American players by offering innovative and entertaining gaming experiences.
Fredrik Elmqvist, CEO of Yggdrasil, expressed his enthusiasm:
“Yggdrasil continues to execute its ambitious growth strategy. The United States and Canada are key territories for sustainable long-term growth and for creating significant value for our shareholders. We are extremely excited to partner with IGT, the world’s largest gaming provider, which will have exclusive territorial distribution rights for several of our top-notch Yggdrasil game titles. As the online gaming market continues to rapidly develop in North America, we look forward to helping IGT’s PlayCasino customers achieve their goals through our highly entertaining and player-focused games.”
This collaboration with IGT is seen as a crucial lever to strengthen Yggdrasil’s presence in strategic markets and to promote games that combine innovation and quality.
“Partnering with high-performing game developers such as Yggdrasil Gaming is a fundamental pillar of IGT PlayDigital’s growth strategy and represents an additional differentiator in IGT PlayCasino’s value proposition. Yggdrasil Gaming’s artistic talents, passion for innovation, and commitment to quality and performance shine in all their games. We are confident that Yggdrasil’s games will perfectly complement our player-favorite IGT PlayCasino games, enriching our overall offering.”
Drago also emphasized that the addition of Yggdrasil’s games enhances IGT’s ability to offer varied and high-quality gaming experiences, meeting the high expectations of North American players.
This partnership represents a significant milestone for Yggdrasil, providing the company with a unique opportunity to establish a strong foothold in the rapidly expanding North American market. With the continued and fast-paced growth of online gaming in the United States and Canada, this strategic collaboration offers promising prospects for both companies and their customers. By combining innovation, expertise, and a passion for quality games, Yggdrasil and IGT are well-positioned to meet the growing expectations of online gambling enthusiasts.
This partnership not only involves the distribution of games but also the creation of synergies between the two companies to develop new opportunities and maximize player engagement.
