🤝 BoyleSports and Yggdrasil seal a strategic European partnership!

Yggdrasil, the undisputed leader in iGaming innovation, has recently signed a multi-territory distribution agreement with BoyleSports, a well-established brand in the UK and Ireland. Before this strategic partnership with BoyleSports, Yggdrasil had already made waves in Latin America by partnering with RushBet in Colombia, and in Europe with GGPoker, the largest online poker room and Jokerstar in Germany.

This partnership allows Yggdrasil to offer its portfolio of innovative slot games, including the highly popular Vikings and Valley of the Gods series, to BoyleSports customers. This represents an exceptional opportunity for players in the UK and Ireland, who will have access to high-quality games and captivating gaming experiences.

A unique opportunity to expand the audience and strengthen the European presence!

Thanks to this strategic agreement, world-renowned games such as Raptor DoubleMax™ and Dragon Blox GigaBlox, which integrate Yggdrasil's unique Game Engagement Mechanics (GEM), will now be accessible to players in the UK and Ireland. This collaboration allows Yggdrasil to expand its reach in mature European markets and consolidate its position as a pioneer in the online slot industry.

BoyleSports, with over 40 years of experience in retail and online activities, is delighted with this new alliance.

Steve Payne, Director of Gaming at BoyleSports, expressed his enthusiasm by stating:

"Yggdrasil is recognized for its innovative and fan-favorite slot games, and we are thrilled to offer this exceptional content to our customers. We know our players will appreciate this fantastic portfolio of games, and we look forward to working closely with Yggdrasil."

A partnership celebrated by both parties, offering new perspectives!

Andrew Pegler, Director of Commercial Operations at Yggdrasil, also highlighted the importance and impact of this partnership:

"We are delighted to partner with BoyleSports, a prestigious brand in regulated markets. This collaboration will allow us to join forces to offer an unparalleled gaming experience to our players. BoyleSports is another strong collaboration that will enable us to reach new heights."

A year of celebration and expansion for Yggdrasil!

In 2023, Yggdrasil is celebrating its 10th anniversary, marking a decade of innovation and success in the iGaming industry. This special year is focused on an ambitious growth strategy, aiming to further expand its game portfolio and geographic coverage. The company continues to push the boundaries of what is possible, committed to delivering world-class gaming experiences to its customers.