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The online gaming industry is evolving rapidly, and strategic partnerships play a key role in this transformation. One of the most notable examples is the recent agreement between Yggdrasil, a renowned game developer, and 711 Casino, a major operator in this sector. This partnership aims to strengthen Yggdrasil's presence in regulated European markets, marking a crucial step in their expansion. Before concluding this partnership with 711, Yggdrasil Gaming had already strengthened its global presence with collaborations with the online casino Campeón Gaming, Vegas.hu via operator LVC Diamond, and Circus to consolidate its position in the Netherlands.
The agreement between Yggdrasil and 711 Casino will allow players in the Dutch and Belgian markets to access popular games such as Valley of the Gods, Vikings Go Berzerk, and Rainbow Ryan 2. This initiative will enrich the players' experience with a variety of captivating and innovative titles, thus offering high-quality entertainment. Moreover, Yggdrasil’s YGG Masters portfolio, including games from leading studios, will also be available, thereby expanding 711 Casino's offerings and meeting the expectations of the most demanding players.
This partnership is particularly significant for the Dutch and Belgian markets. Players in these regions will now benefit from access to a diverse range of innovative and exciting games that will enrich their gaming experience. The integration of these games on 711 Casino’s platforms was facilitated by Bragg Gaming’s aggregation platform, demonstrating Yggdrasil's effective distribution channels and their ability to quickly expand in key markets.
Yggdrasil aims to grow in regulated European markets by relying on strategic collaborations like the one with 711 Casino. This approach allows Yggdrasil to maximize its reach and strengthen its position as an innovative leader in the online gaming sector. Through these partnerships, Yggdrasil can offer its players easy access to high-quality games while adhering to local regulations, thus ensuring a safe and reliable gaming experience.
Jose Simon, Chief Commercial Officer at Yggdrasil, expressed his enthusiasm: "711 is a brand of great importance in the Netherlands. We are thrilled to strengthen our presence in these important markets." He emphasized the popularity of Yggdrasil’s games among local players and the importance of this partnership for their expansion in Western Europe. According to him, this collaboration is an essential step to reach a new level of success in the online gaming sector.
Gilles De Backer, Chief Operating Officer at 711, acknowledged Yggdrasil's reputation as an innovative and creative provider. He is convinced that this agreement will be a major step for the company, offering a wide portfolio of attractive content for players. He also highlighted that the quality and innovation of Yggdrasil’s games resonate perfectly with the expectations of 711 Casino’s players, making this collaboration beneficial for all parties involved.
The partnership between Yggdrasil and 711 Casino represents a major strategic advancement in the online gaming sector. By emphasizing the importance of regulated markets and innovation, this agreement promises to transform the player experience in Europe. With a diverse and high-quality game offering, this partnership is a perfect example of how strategic collaborations can shape the future of the online gaming industry.
