0
0
Zamba integrates Pragmatic Play’s live casino in Colombia.
The partnership, initiated in 2020 via slot machines, is expanding.
Mix of game shows (Sweet Bonanza Candyland™, Snakes & Ladders Live™) and table games (roulette, blackjack, baccarat).
Official statements from Victor Arias (ARRISE) and Enrique Amorocho (Zamba).
Studio lights, the dealer’s calm voice, the clink of the ball… live casino in Colombia arrives at Zamba with Pragmatic Play. It’s not just a simple product line, it’s a change of pace. We go from the static screen to live emotions, from pure mechanics to human presence, with that thrill we seek when we click “play.”
The Zamba – Pragmatic Play duo wasn’t born today. It was forged in 2020 around a solid portfolio of online slot machines. The next step was logical: open the door to live casino games, where interaction makes the difference, where sessions become appointments!
Pragmatic Play rolls out its most conversational formats, with show titles like Sweet Bonanza Candyland™ and Snakes & Ladders Live™. Alongside, the backbone of great classics reassures and retains: online roulette, online blackjack, online baccarat. A mix designed to attract the curious and keep demanding players.
Before Zamba, Pragmatic Play had already tested its live segment through visible agreements: integration with Triunfobet in January 2024 in Latin America, and a live casino content-sharing agreement with Sky Vegas in the United Kingdom. Two markets, two gaming cultures, one result: the live brick fits in neatly and adapts to local expectations.
Victor Arias, Vice President of Latin American Operations at ARRISE (Pragmatic Play’s partner), recalls the ambition:
“Integrating our live casino offer with Zamba fits into our goal of increasing Pragmatic Play’s presence in the live casino sector. Zamba has always been a strategic partner for us, and we are excited to enrich their offer with high-tech live casino games, including our very popular Sweet Bonanza Candyland™, as well as classics like blackjack and baccarat.”
On the operator side, Enrique Amorocho, Head of the Business Unit at Zamba, confirms player appetite:
“Our players have already shown great interest in Pragmatic Play slot machines. It therefore seemed natural to expand our offer with their live casino content. With the growing popularity of live casino, we are convinced that this new category will enjoy similar success. The arrival of Pragmatic live casino at Zamba.co is a significant step forward, enriching our offer for our loyal customers.”
More lively sessions thanks to live hosts and dealers.
Hybrid formats (“game show” type) that energize the routine.
A natural continuity between pure entertainment and table games.
Immediate access on Zamba.co, with no break in the experience.
| Dimension | Before (slots focus) | After (live extension) |
|---|---|---|
| Experience | Spins, multipliers, features | Interaction, TV rhythm, “show” appointments |
| Key content | Online slot machines | Live casino + shows (Sweet Bonanza Candyland™, Snakes & Ladders Live™) |
| Retention | Variety of themes and mechanics | Relationship-based, appointments, event formats |
| Player expectations | Visual wins, bonuses, free spins | Immersion, human contact, mastery of table games |
| Brand perception | Complete slot operator | “Live-ready” operator on the LatAm iGaming market |
The LatAm iGaming market favors accessible, immediate, mobile, and social experiences. Live casino ticks these boxes: it offers the intensity of the studio, smartphone fluidity, and the feeling of “being there” even from a distance. For Zamba, it’s a step toward more diversity. For Pragmatic Play, it’s the assertion of a live expertise already proven (Triunfobet, Sky Vegas) and now deployed locally.
What does the new Zamba – Pragmatic Play partnership bring to the iGaming market in Colombia?
The partnership between Zamba and Pragmatic Play began in 2020 with slot machines and now extends to live casino. Colombian players can access immersive titles such as Sweet Bonanza Candyland™, Snakes & Ladders Live™, online roulette, online blackjack, and online baccarat. This expansion is part of a rapidly growing iGaming market (+15% per year according to H2 Gambling Capital) and strengthens Zamba’s position as a key player in Latin America.
What live casino games are offered by Pragmatic Play on Zamba.co?
The new live casino games offering on Zamba.co includes original and interactive titles such as Sweet Bonanza Candyland™ and Snakes & Ladders Live™, as well as essential classics: roulette, blackjack, and baccarat. Broadcast in high definition from Pragmatic Play’s studios, these games provide an immersive experience thanks to real dealers and a mobile-optimized interface. They cater both to experienced players and to those curious about the live format.
Why is live casino in high demand in Colombia?
Live casino attracts with its interactive aspect: real-time dealers, an atmosphere close to physical establishments, and the ability to play from a smartphone or a computer. In Colombia, more than 85% of online gaming sessions are carried out on mobile (Statista), making this format particularly popular. The addition of playful titles such as Sweet Bonanza Candyland™, combining slot mechanics and a wheel of fortune, reinforces the appeal of this segment.
How to access Pragmatic Play’s live casino games on Zamba.co?
To play, simply log in to Zamba.co, go to the live casino section, and then select a title such as Sweet Bonanza Candyland™, Snakes & Ladders Live™, roulette, blackjack, or baccarat. The games are hosted by live dealers and optimized for a smooth connection. Players can enjoy an experience close to a real casino while staying at home or on the go.
Official and useful links:
Pragmatic Play (official site): https://www.pragmaticplay.com/
Zamba (operator): https://www.zamba.co/
ARRISE (partner): https://arisehub.com/
