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0In a strategic move that strengthens its position as a leader among casino operators in Colombia, Zamba is embarking on a new adventure by integrating Pragmatic Play's revolutionary live casino offering. This initiative marks a significant milestone in Zamba's evolution, establishing it as a frontrunner in the online gaming sector in the LatAm region.
The partnership with Pragmatic Play, which began in 2020 with the integration of a diverse range of slot machines, is now expanding to include a live casino offering. This expansion encompasses innovative games such as Sweet Bonanza Candyland™ and Snakes & Ladders Live™, in addition to classics like roulette and blackjack.
This collaboration underscores Pragmatic Play's commitment to revolutionizing the online gaming experience. The company continues to strengthen its presence in the LatAm region by providing top-notch live casino games.
Victor Arias, Vice President of Latin American Operations at ARRISE, Pragmatic Play's partner, emphasized the strategic importance of this expansion. "Integrating our live casino offering with Zamba aligns with our goal of increasing Pragmatic Play's presence in the live casino sector," he stated. "Zamba has always been a strategic partner for us, and we are excited to enrich their offering with high-tech live casino games, including our highly popular Sweet Bonanza Candyland™, as well as classics like blackjack and baccarat."
Enrique Amorocho, Business Unit Director at Zamba, expressed his optimism about this development. "Our players have already shown great interest in Pragmatic Play's slot machines. So, it seemed natural to expand our offering with their live casino content. With the rising popularity of live casinos, we are confident that this new category will achieve similar success. The arrival of Pragmatic Play's live casino at Zamba.co is a significant advancement, enriching our offering for our loyal customers."
