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Pragmatic Play expands its partnership with Sky Vegas by launching its live casino games portfolio in the United Kingdom.
Players now have access to iconic titles such as Vegas Ball Bonanza, Sweet Bonanza CandyLand, Treasure Island, as well as the classics Live Blackjack and Live Roulette.
Immersive shows such as Mega Wheel and Boom City further enrich the live experience.
The UK iGaming market is worth £14.3 billion in 2023, with 30% of revenues coming from live casino (UKGC).
Pragmatic Play focuses on personalization and dedicated environments to attract players.
According to YouGov, 72% of British players prefer immersive and personalized experiences.
Irina Cornides (Pragmatic Play) and Philippa Ayres (Sky Gaming) confirm the importance of live to strengthen player engagement.
With Sky Vegas, Pragmatic Play confirms its ambition to become the leading live casino provider in the United Kingdom.
British iGaming takes a new step forward! Pragmatic Play, already essential for its slot machines, enters the beating heart of the live casino with Sky Vegas. Blackjack, Roulette, but also spectacular shows like Vegas Ball Bonanza and Sweet Bonanza CandyLand: players in the United Kingdom see a new immersive chapter of their online experience opening up.
Sky Vegas did not wait until 2025 to rely on the reliability of Pragmatic Play. The British operator has been offering for several years a selection of slot machines that have won over its players with their marked volatility, engaging bonuses, and high-quality visuals. The success of titles such as The Dog House™ or Gates of Olympus™ had already paved the way.
From then on, the integration of the live casino portfolio became a logical step: it is no longer just about spinning reels, but about diving into a living experience, where a smiling dealer, a colorful wheel or a tropical setting replace the anonymity of the RNG.
Irina Cornides, Chief Operating Officer at Pragmatic Play, sums it up in a phrase that sounds like an obvious truth:
“Sky Vegas is a natural home for our live content. We already provide our popular slots, and now their players can discover Treasure Island, Blackjack and Live Roulette, as well as original experiences that define our identity.”
The United Kingdom remains the largest iGaming market in Europe, valued at more than £14.3 billion in 2023 (UK Gambling Commission). And above all, the live casino already represents nearly 30% of sector revenues, with annual growth estimated at +6% in 2024 (Statista).
By joining forces with Sky Vegas, Pragmatic Play is not only seeking to entertain: it captures a market segment that has become essential. The rise of live experiences shows a clear trend: players want to feel the adrenaline of a real casino, but from their living room.
The catalog deployed at Sky Vegas plays on two fronts: reassurance with the classics, surprise with the modern shows.
Vegas Ball Bonanza™: a ball draw worthy of a festive lottery, mixing chance and spectacle.
Sweet Bonanza CandyLand™: the iconic slot turned into a TV show, where each spin recalls a funfair.
Live Blackjack and Live Roulette: the authenticity of a physical casino with the accessibility of digital.
Mega Wheel™ and Boom City™: two interactive experiences where each spin of the wheel becomes an event.
Treasure Island™: a scripted adventure proving that Pragmatic Play is not afraid to explore new formats.
This clever mix shows that the provider does not merely copy the classics: it creates a new grammar of the live casino, oscillating between tradition and televised entertainment.
The strength of Pragmatic Play lies in its ability to adapt each product. Dedicated environments, operator-branded studios, customizable tables are part of the provider’s expertise.
One figure confirms it: 72% of British players say they prefer casinos that offer personalized experiences (YouGov, 2024). It is therefore not a luxury, but a condition for building loyalty.
Philippa Ayres, Head of Content at Sky Gaming, does not hide her enthusiasm:
“Our players have loved Pragmatic Play’s slots. We are convinced they will embrace the live shows like Mega Wheel or Boom City just as much. Extending this partnership was an obvious choice.”
The partnership with Sky Vegas is not an isolated move. Pragmatic Play has already secured agreements with major UK operators such as Flutter, William Hill and bet365. The provider thus places itself in an enviable position: that of a company capable of rivaling the pioneers of live, while maintaining a strong identity inherited from its slots.
As competition intensifies, Pragmatic Play can boast of a complete offer:
successful slot machines,
personalized live games,
and a strategic vision for the British market.
The arrival of Pragmatic Play’s live casino on Sky Vegas is not just an update of the offer. It is the sign of a market that evolves, where the live experience becomes central. For Sky Vegas, it is the assurance of attracting and retaining an audience eager for novelty. For Pragmatic Play, it is one more step towards the status of leading live casino provider in the UK.
For players, it is above all the promise of lively evenings, where each card dealt and each wheel spun becomes a moment to experience, almost to share, as if the casino were coming directly into their living room.
The live casino intrigues, seduces, and sometimes raises questions. Which titles are available? What does Pragmatic Play really bring to British players? What is the difference between a live table and an RNG version? These are questions asked by slot enthusiasts, streaming curious, and Blackjack fans alike.
To answer them, here is a FAQ that sheds light both on the strategic dimension of the partnership between Pragmatic Play and Sky Vegas… and on the concrete experience that players live behind their screen.
1. Which live casino games from Pragmatic Play are available on Sky Vegas?
Players can access Vegas Ball Bonanza, Sweet Bonanza CandyLand, Treasure Island, as well as the classics Live Blackjack and Live Roulette. Shows like Mega Wheel and Boom City complete the offer!
2. Why is Pragmatic Play considered a leader in live casino?
Pragmatic Play stands out thanks to its immersive studios, its personalization options and its innovative games that combine tradition and entertainment. Its award-winning live portfolio has become an essential reference.
3. What are the advantages of live casino for British players?
Live casino combines the adrenaline of real-time play with the friendliness of streaming hosted by dealers. According to YouGov, 72% of British players prefer platforms that offer personalized and immersive experiences.
4. What does it feel like to play Pragmatic Play live casino games?
The experience is close to a real casino: cards are dealt before your eyes, the wheel spins live, and each game is paced by dealer interactions. It creates a unique immersion between play and show.
5. Are Pragmatic Play live games available on mobile?
Yes! All live titles, like Blackjack, Roulette or Sweet Bonanza CandyLand, are optimized for mobile. Video quality remains smooth, and the interface adapts perfectly to smartphone and tablet screens.
6. Can you interact with the dealer during a live game?
Absolutely! The built-in chat allows you to exchange in real time with the dealer. This interaction enhances friendliness and recreates the atmosphere of a real casino, even at a distance.
7. What are the differences between playing Live Blackjack and an RNG machine?
In RNG Blackjack, the experience relies on automatic software. In live mode, a dealer hosts the game in real time, sometimes with several players at the same table. This adds realism, rhythm, and a true social dimension.
8. Which original titles enrich the Pragmatic Play live casino?
Besides the classics, Pragmatic Play innovates with Sweet Bonanza CandyLand, inspired by a cult slot, and Treasure Island, which offers a scripted adventure unique to the live casino universe.
9. Which live games are most appreciated by Sky Vegas players?
British players often mention Vegas Ball Bonanza for its dynamism, Mega Wheel for its suspense, and Live Blackjack for its authenticity. Fans of novelties turn to Treasure Island.
Official and reliable sources:
Pragmatic Play - Official site
