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Flutter and Pragmatic Play: Exclusive partnership to transform live casino!

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20/01/2025
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What you need to remember:  

Pragmatic Play and Flutter have partnered to offer an exclusive live casino experience in the UK and Ireland. Thanks to Smart Studio technology, Flutter’s platforms benefit from advanced customization and a diverse catalog that includes roulette, blackjack, and baccarat. This strategic partnership enhances the user experience with high-definition streaming and optimal immersion. Players enjoy a tailor-made gaming environment, adapted to market demands. Pragmatic Play continues to revolutionize live dealer online casinos.

A deal that boosts the online casino market.  

The online casino industry is constantly expanding, driven by innovation and the continuous pursuit of an improved user experience. In this ever-evolving landscape, Pragmatic Play stands out with its cutting-edge technology and ability to provide tailored solutions for different markets. Its recent collaboration with Flutter reinforces this dynamic, strengthening the already existing strategic partnership between two major industry players. As part of this agreement, both providers are committed to delivering total immersion through carefully designed live casino games that cater to a diverse audience.  

This collaboration aligns with a global expansion strategy, as demonstrated by the agreement signed with Estrelabet. A major operator in Latin America, Estrelabet already benefits from Smart Studio technology to offer a customized live casino experience. This further proves Pragmatic Play’s ability to meet the expectations of various markets through innovative solutions. 

A tailored strategy for the UK and Irish online casino markets.  

The growing appeal of online casino platforms, particularly in key markets like the UK and Ireland, is pushing Flutter to enhance its offerings. To do so, Flutter relies on Pragmatic Play, a recognized leader in live casino gaming. This partnership is part of a broader strategy to adapt to different regional expectations, demonstrating a shared commitment to leveraging innovation for entertainment. British and Irish players thus enjoy a high-definition streaming experience where immersion and personalization are top priorities.

A diverse selection of games for better immersion.  

- Blackjack: A cozy and immersive atmosphere.

Live blackjack offers an intimate setting where dealers interact with players in real-time, fostering a more engaging and welcoming experience.  

- Roulette: A smooth and dynamic game.  

Roulette emphasizes simplicity and a seamless interface, allowing players to place bets effortlessly while enjoying the thrill of the spinning wheel.  

- Baccarat: An elegant and sophisticated experience. 

Baccarat captivates with its elegance and constant tension, making it an ideal choice for those who appreciate refined games.  

By structuring these game offerings separately, Flutter and Pragmatic Play ensure that each title can fully express its unique appeal without being lost in the overall presentation. Online gaming enthusiasts can freely choose the experience that best matches their style.

Personalization at the heart of live casino. 

Smart Studio: A key innovation from Flutter and Pragmatic Play.  

One of the major innovations of this partnership is the introduction of Smart Studio. Developed by Pragmatic Play, this technology pushes the boundaries of customization, allowing Flutter’s online casino brands to create a unique visual identity. Each live casino table can be adapted to reflect the operator’s branding, from color schemes and logos to ambient sound.  

This technological model has already proven effective in other markets. In Latin America, BetPlay recently integrated Smart Studio into its live casino offering, providing players with a fully customized and immersive gaming environment. This flexibility is attracting more and more operators worldwide who want to deliver a premium experience to their users.  

Flutter and Pragmatic Play: A winning exclusivity. 

By joining forces, Flutter and Pragmatic Play assert their ambition to establish themselves as leading providers in the live casino market. Their common goal is clear: to deliver the best possible user experience through high-definition streaming, technological innovation, and a diverse selection of games.  

A partnership built on trust and expansion.  

This partnership between Flutter and Pragmatic Play goes beyond simply launching live casino tables. It is also based on a trusted relationship, strengthened by constant exchanges between their teams. Whether in strategy for new markets or technological adaptations to meet local requirements, both companies work closely together to ensure continued success.

Committed and forward-thinking platforms.  

As leaders in live casino gaming, Flutter and Pragmatic Play are also invested in the future of online gaming and the emergence of new formats. Their commitment demonstrates that they are not resting on their laurels but instead are anticipating trends and taking calculated risks to deliver ever more engaging content.  

Providers, players, and dealers united by technology.  

Through this strategy, Flutter attracts new customers while maintaining a loyal player base. Gamers enjoy a high-quality entertainment experience, while dealers benefit from advanced tools that ensure smooth and professional service.  

Towards new opportunities in live casino. 

As the partnership between Flutter and Pragmatic Play solidifies, new opportunities will likely arise to expand the live casino offering even further. This ongoing adaptation and specialization will push other industry players to innovate in order to stay competitive.

Conclusion: A promising future for Flutter and Pragmatic Play.  

Over time, this exclusive partnership between Flutter and Pragmatic Play has established itself as one of the most relevant in the sector. It brings together the strength of a major market player, Flutter, and Pragmatic Play’s proven expertise in innovation, streaming, and personalization. With groundbreaking solutions like Smart Studio, a diverse game selection (roulette, blackjack, baccarat), and a well-crafted immersive experience, players are guaranteed a unique and engaging live casino experience.  

By implementing this ambitious strategy, Flutter and Pragmatic Play are redefining the very concept of live casino gaming while maintaining high standards of high-definition quality and reliability. Their affiliated platforms gain greater recognition and a competitive edge in the market. Meanwhile, players explore a captivating universe shaped by technology and a commitment to personalization at every level.  

In this ongoing expansion, the online casino Latam Pixbet has also adopted Smart Studio to deliver a customized gaming experience to its users. This development perfectly illustrates Pragmatic Play’s strategy, which relies on strong collaborations with influential operators worldwide.  

This exclusive partnership, therefore, holds great promise, further strengthening Flutter and Pragmatic Play’s position in the online casino industry. 

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