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Strategic partnership between Pragmatic Play and City Center Online to strengthen the online casino offer in Argentina.
Integrated portfolio: over 300 games including Sugar Rush™ and Gates of Olympus™, plus Pub Kings™ and Mustang Trail™.
Argentinian market: +24% growth in 2024; slot machines account for 55% of sector revenue.
Expected impact: +15 - 20% active audience for City Center Online within 12 months.
Technology: 4G/5G optimisation, multi-platform; possible future integration of Live Casino.
Compliance: GLI-certified games, compliant with RNG and RTP standards.
LATAM vision: regional iGaming market estimated at USD 7 billion by 2027.
In an Argentinian online casino market undergoing rapid change, each strategic partnership can redefine the balance of the sector. Pragmatic Play, a casino games provider with global reach, has just sealed an alliance with City Center Online, one of the most recognised operators in the country. Beyond a simple content addition, this integration reflects a clear ambition: to make Argentina a cornerstone of the publisher’s Latin American expansion.
With its 46 million inhabitants and mobile internet coverage reaching over 93% of the territory, Argentina is among the most promising markets for iGaming.
According to ALEA, online gaming generated over USD 2.2 billion in 2024, representing annual growth of 24%. Slot machines account for around 55% of this figure, proof of the public’s appetite for this format.
It is in this context that Pragmatic Play has built a solid presence:
September 2023 - Agreement with Casino Magic Online, enhancing the visibility of its flagship titles.
September 2023 - Partnership with Ondiss, a key technology player for multi-operator distribution.
September 2023 - Collaboration with Betwarrior, optimised for a mobile-first audience.
The arrival of City Center Online completes this strategy by targeting a clientele already familiar with casino games featuring jackpots and immersive experiences.
The integration of Pragmatic Play’s slot machine catalogue on City Center Online makes it possible to offer:
Over 300 titles available from launch.
Immediate access to best-sellers Sugar Rush™ and Gates of Olympus™.
Exclusive new releases such as Pub Kings™ and Mustang Trail™.
HTML5-optimised games, compatible with mobile, tablet, and desktop.
For Pragmatic Play:
Consolidation of its network in Argentina, now reaching over 70% of the country’s major operators.
Faster rollout of its new releases in sync with Europe.
For City Center Online:
Differentiation from other Argentinian casinos thanks to a premium portfolio.
Expected increase of 15–20% in active audience within 12 months.
For players:
Localised experience (interface, customer service, local payment methods).
Better access to advanced features: progressive multipliers, multi-level bonuses, high volatility slots.
Victor Arias, Vice President LATAM at ARRISE:
“Providing Latin American operators with access to top-tier titles is essential to remain competitive. With City Center Online, we have found a partner that knows its players’ expectations perfectly.”
Samanta Zio, Online Gaming Manager at City Center Online:
“Integrating Pragmatic Play’s portfolio elevates our offer. This is a step that will strengthen our position and offer an unparalleled experience to Argentinian players.”
According to Statista, the LATAM iGaming market could reach USD 7 billion by 2027. By relying on solid agreements in Argentina, Pragmatic Play is setting itself up to conquer Chile, Uruguay, and Paraguay. The goal is clear: to be present in all regulated Latin American markets with a localised and technically flawless offering.
What is the initial planned duration of the partnership between Pragmatic Play and City Center Online?
Even if both parties have not publicly disclosed the exact duration of the agreement, contracts of this type generally last 2 to 3 years, with automatic renewal clauses if commercial and technical objectives are met. This allows players to benefit from continuous new releases, while giving the operator the necessary time to optimise game integration.
What types of specific bonuses can Argentinian players expect from this partnership?
City Center Online could offer:
Exclusive free spins on new Pragmatic Play slot machines.
Double deposit bonus at the launch of major titles.
Weekly tournaments featuring slots like Sugar Rush™ or Gates of Olympus™.
These offers, often limited in time, aim to boost engagement and build customer loyalty.
Are Pragmatic Play games certified for the Argentinian market?
Yes! All games integrated through this partnership have certifications issued by independent laboratories (e.g. GLI – Gaming Laboratories International), ensuring compliance with local and international regulations. This includes meeting declared random number generator (RNG) standards and return to player (RTP) rates.
What local payment methods are available to play Pragmatic Play games on City Center Online?
In addition to traditional methods (Visa, Mastercard, bank transfers), City Center Online supports:
Mercado Pago
Pago Fácil
Rapipago
These solutions make access easier for Argentinian players, especially those who prefer cash payments or local e-wallets.
Does this partnership include Pragmatic Play’s live casino games?
For now, the announced agreement mainly concerns slot machines and certain RNG table games. However, according to industry sources, the integration of Pragmatic Play’s Live Casino range including Roulette Live, Blackjack Live, and Mega Wheel could be considered in a phase 2 of the partnership.
What is the potential impact on employment in the Argentinian iGaming sector?
Partnerships of this scale generally lead to an increase in indirect employment: more developers, customer support agents, and marketing managers. According to ALEA estimates, the sector could create up to 500 additional jobs in Argentina over two years, across all operators.
How does this partnership compare to those signed by Pragmatic Play in other Latin American countries?
In Colombia, Pragmatic Play has signed similar agreements with BetPlay and Wplay, but Argentina represents a more fragmented market, with licences issued at the provincial level. This makes the agreement with City Center Online particularly strategic, as it targets one of the most active jurisdictions in the country.
Can players access new Pragmatic Play releases as soon as they are launched worldwide?
Yes. The agreement includes a simultaneous launch with European markets, meaning Argentinian players can try new releases like Pub Kings™ or Mustang Trail™ on the same day they are globally available.
Will this partnership impact regional tournaments and competitions?
Probably! Pragmatic Play regularly organises promotional events such as Drops & Wins, with total prize pools exceeding USD 6 million per season. City Center Online could become an official host for these competitions in Argentina, giving local players the chance to compete against participants from other countries.
Will the games be optimised for the Argentinian mobile network?
Yes! All Pragmatic Play titles are developed in HTML5 and optimised to work on 4G and 5G networks, ensuring a smooth experience even with variable connections. This is essential in a country where more than 67% of online gaming sessions take place on mobile!
