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0Since June 2021, BetPlay has integrated the award-winning slot catalog of Pragmatic Play! A strategic addition that immediately captured the attention of Colombian players. With flagship titles like Wolf Gold™, The Hand of Midas™, and the John Hunter™ series, this collaboration has enabled BetPlay to offer its users games that combine immersive graphics, innovative mechanics, and captivating themes.
This initial stage of the partnership marked a turning point for BetPlay to strengthen its position as a leader in the regulated Colombian market. It also confirmed Pragmatic Play’s ambition to establish itself in Latin America through strategic alliances with influential operators.
BetPlay, the digital subsidiary of Corredor Empresarial, has successfully leveraged this integration to retain a base of players eager for new experiences. The timing was ideal, as the Colombian online market, though young since its opening in 2017, has been experiencing rapid and sustained growth.
One year after the success of the slots, BetPlay and Pragmatic Play took another major step in July 2022 with the integration of live casino games. This decision allowed BetPlay to offer even more immersive experiences, such as blackjack, roulette, and baccarat tables, as well as innovative game shows!
Pragmatic Play’s live casino games, known for their cinematic quality and intuitive interface, immediately won over Colombian players. They provide an authentic feel of a physical casino while remaining accessible from any device. This integration allowed BetPlay to diversify its offerings and respond to the growing demand for live and interactive gaming experiences.
Victor Arias, Vice President of Pragmatic Play for Latin America, highlighted the importance of this expansion:
"Expanding our partnership with BetPlay by including our live casino offering was a natural evolution. It demonstrates our commitment to delivering a comprehensive range of products that meet local market needs."
In September 2024, the collaboration between Pragmatic Play and BetPlay reached new heights with the adoption of Pragmatic Play’s Smart Studio solution. This innovative product enables operators like BetPlay to customize the user experience with modular tools and tailor-made features.
With Smart Studio, BetPlay can now adjust its offerings based on local preferences and market trends. This solution not only enhances the operator’s operational efficiency but also its ability to deliver an exceptional user experience. For Pragmatic Play, this initiative underscores its commitment to innovation and supporting its partners' growth.
In just a few years, BetPlay and Pragmatic Play have built a dynamic and fruitful partnership! This journey, which began with the integration of slots in June 2021, expanded with the addition of live casino games in 2022 and was further strengthened with the Smart Studio solution in 2024.
BetPlay, with its notable influence in the Colombian market, and Pragmatic Play, a globally recognized player, form an alliance that perfectly meets the growing expectations of players. Each stage of this collaboration demonstrates a mutual understanding of market needs and a shared ambition to push the boundaries of innovation in the gaming industry!
Colombian casino players, in turn, benefit from a comprehensive and enriching gaming experience. It combines award-winning slots, immersive live casino games, and personalized features! With such an alliance, Pragmatic Play and BetPlay are redefining gaming standards in Colombia and establishing themselves as visionary leaders in the industry.
