Pragmatic Play is expanding in Latin America by going direct with the Boldt Bplay brand in Argentina and Paraguay.

Gaming provider Pragmatic Play continues to grow in Latin America.

Pragmatic Play, one of the leading content providers for the gaming industry, has launched its live casino and slots verticals with new operators, Bplay.com.ar and Bplay.com.py, following a rigorous selection process by Argentina's state-owned company BOLDT. The provider already has its games live in Paraguay and in the province of Santa Fe in Argentina, being the only branded content provider in these regulated markets.

Players registered on Bplay.com.ar and Bplay.com.py can now enjoy leading slot titles such as Wolf Gold™ and Sweet Bonanza™, as well as the entire Live Casino offering, including their latest Game Show Mega Wheel™.

The agreement reinforces Pragmatic Play's position as one of the leading and most agile suppliers in the entire Latin American territory, meeting all the quality requirements imposed by the business group and being the first and only supplier to bring its titles to life on the newly launched brand.

Víctor Arias, Vice President of Latin America at Pragmatic Play, said: "Being the first content provider for Bplay.com.ar and Bplay.com.py is a great step forward for our Latin American headquarters, as we ratify our status as an indispensable provider in the entire region. We look forward to a totally successful partnership."

Javier Samel, Boldt's online gaming consultant, said: "We are delighted to have partnered with Pragmatic Play. Your offer gives us an excellent opportunity to expand our business not only to other provinces in Argentina, but also to other Latin American countries. Their innovation and efficiency are well recognized around the world and we are confident that their first implementation will be a success."