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0Pragmatic Play, recognized as a key and innovative player in the online gaming industry, continues to expand its presence in Latin America. The casino game developer has just signed a strategic partnership with Betxico, one of Mexico's leading online casinos. This agreement allows Pragmatic Play to consolidate its position in the Latin American market by integrating its impressive catalog of high-quality games on Betxico's platform. This alliance demonstrates Pragmatic Play's ambition to captivate new audiences and provide exceptional gaming experiences. By collaborating with Betxico, Pragmatic Play aims to offer an unparalleled diversity of games, meeting the growing expectations of players in the region while ensuring sustained and sustainable growth.
Before creating this content partnership with Betxico, Pragmatic Play had already collaborated with other major players in the Latin American market, including Lotería de Lara and the online casino LatAm EstrelaBet. These collaborations have allowed Pragmatic Play to strengthen its presence in the region and refine its offerings to better meet the preferences of local players.
The alliance with Pragmatic Play offers an enriching diversification for Betxico players! Betxico users will soon have access to the entire Pragmatic Play portfolio, including award-winning and highly popular slot machines like Running Sushi, as well as innovative live casino games such as the highly anticipated Blackjack X. In addition to these flagship titles, Pragmatic Play will also offer a variety of virtual sports, adding an extra dimension to the gaming experience for Mexican players. This expansion promises to enhance the gaming experience by offering an unparalleled diversity and quality of games, attracting a new audience thanks to this extended offer. The partnership between Pragmatic Play and Betxico is not limited to game integration but also includes marketing and promotional initiatives aimed at maximizing player engagement and strengthening brand loyalty.
Victor Arias, Vice President of Latin American Operations at ARRISE, emphasized the crucial importance of this collaboration for Pragmatic Play's sustainable growth in the region. According to him, this partnership demonstrates the company's unwavering commitment to offering innovative gaming experiences and pursuing a dynamic development strategy in the Latin American market. These previous collaborations have allowed Pragmatic Play to understand the specifics of the Latin American market and adapt its offerings to meet the unique preferences of players in this region.
On his part, Patricio Garza, Chief Operations Officer of Betxico, expressed his enthusiasm and satisfaction with this promising partnership. He considers this collaboration as a crucial and strategic step in Betxico's development, allowing them to strengthen their position as a leading iGaming operator in Latin America. This alliance with Pragmatic Play is seen as a catalyst to offer exceptional games and meet the growing expectations of players while pursuing their commercial expansion in the Latin American market. Through this partnership, Betxico hopes not only to enrich its game offering but also to benefit from Pragmatic Play's expertise and constant innovation, thus allowing them to stand out in a highly competitive market.
With this agreement, Pragmatic Play and Betxico demonstrate their determination to offer superior gaming experiences that meet the growing expectations of Latin American players. The alliance of these two leaders promises to elevate industry standards and captivate gaming enthusiasts with an unparalleled offer. Future initiatives include exclusive promotions, tournaments, and special events to strengthen player engagement and celebrate this new era of collaboration.
