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In the dynamic world of online casinos, strategic alliances are constantly being formed, redefining both the player experience and the overall gaming landscape. Recently, a notable development marked a significant step forward for the industry in Africa. Betfounders, a leading online casino platform, has joined forces with Pragmatic Play, an influential gaming content provider, in a promising multi-product agreement. This collaboration marks a major turning point, promising to enrich and diversify the online gaming sector across the African continent. Before forming this partnership with Betfounders in Africa, Pragmatic Play had already sealed other strategic alliances with PrideBet in Central Africa in Ghana, 10bet, and World Sports Betting in South Africa.
Pragmatic Play and Betfounders have concluded a comprehensive partnership aimed at integrating Pragmatic Play's extensive portfolio into the Betfounders platform. This portfolio includes innovative slot machines, captivating live casinos, and exciting virtual sports. This partnership is a true boon for operators affiliated with Betfounders, allowing them to access a range of award-winning content beloved by players, such as Sweet Bonanza, Gates of Olympus, and Sugar Rush. By joining forces, Betfounders enhances its offerings, making its service even more attractive to African players.
This agreement fits perfectly within Pragmatic Play's strategy for expansion in Africa, a continent where the provider has already made significant strides. Through this collaboration, key markets such as Kenya, Tanzania, Uganda, and Ghana will benefit from a rich and diverse gaming offering. This partnership is not Pragmatic Play's first in Africa, but it is undoubtedly one of the most impactful, highlighting the provider's ongoing ambition to solidify its presence in this growing market. Indeed, the increased presence of varied and quality content should boost player interest and participation, opening new economic opportunities.
Rami Abi Ramia, from ARRISE Powering Pragmatic Play, emphasized the importance of partnering with ambitious brands in Africa, considering this agreement a tangible proof of Pragmatic Play's commitment to the continent. According to him, this strategic alliance is crucial to achieving growth objectives in the region. On the other hand, Artur Harutyunyan, CEO of Betfounders, expressed his enthusiasm for the diversity and quality of Pragmatic Play's content. He anticipates a significant positive impact on growth in Africa for both parties, highlighting that this partnership will allow Betfounders to offer an unparalleled gaming experience.
The partnership between Betfounders and Pragmatic Play represents a notable evolution in the world of online casinos, specifically for the African market. By combining Pragmatic Play's diverse and high-quality offerings with Betfounders' dynamic platform, this partnership is poised to revolutionize the online gaming experience in Africa. Two ambitious companies propelling themselves towards new heights of success and innovation, paving the way for a new era of online gaming on the continent. This partnership is just a promising beginning, heralding more exciting developments to come in the sector.
