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Play’n GO teams up with Lottomatica, a major player in online casino Italy, strengthening its presence in a rapidly growing market.
Players now have access to iconic titles such as Book of Dead, Tome of Madness and Rise of Olympus, as well as local creations like Rocco Gallo.
Since 2018, Play’n GO has established itself in Italy as a reliable, responsible and well-regarded provider.
The Italian iGaming market generated more than €3.7 billion in 2023, up 15% (H2 Gambling Capital).
The partnership focuses on responsible gaming, compliance with ADM, and continuous innovation.
Play’n GO continues its expansion in Southern Europe (Spain, Greece) and offers a localized version of its site: it.playngo.com.
A dedicated FAQ answers the main questions of players and sheds light on market issues.
Italy confirms its status as a strategic market in the world of online casino. With the alliance between Play’n GO, a global gaming giant, and Lottomatica, a historic Italian operator, an entire ecosystem is enriched. Behind the numbers and official statements, this partnership tells a story: that of an industry in full transformation, where innovation and responsibility move forward hand in hand.
The Italian iGaming market shows remarkable strength: more than €3.7 billion in revenue generated in 2023, according to H2 Gambling Capital. That is an annual growth of nearly 15%! Italians are increasingly drawn to online gaming platforms, with a marked preference for video slots. This game category represents almost 50% of the turnover of digital casinos.
In this context, the arrival of Play’n GO games on Lottomatica online casino is much more than a simple commercial agreement. It is the very symbol of the evolution of a market seeking premium, secure content adapted to local tastes.
For Lottomatica, undisputed leader of the sector in Italy with more than 800,000 active clients, the choice was logical.
“Our goal is always to offer the best games to our players, so it was obvious to add Play’n GO content to our offer,” says Alessandro Rainaldi, Senior Product Development Manager.
On the Play’n GO side, Magnus Thalin, Global Head of Sales, insists on the shared vision:
“We both share the belief that entertainment must be both captivating and responsible. This partnership is not an end point, but the beginning of joint work for several years.”
These statements remind us that beyond technology, it is shared values that cement lasting alliances.
Italian players now have access to great classics:
Book of Dead, already considered a legend of the sector,
Tome of Madness, with its Lovecraftian atmosphere,
Rise of Olympus, a celebration of Greek mythology.
But the most telling anecdote remains Rocco Gallo. Here, Play’n GO chose to feature a flamboyant rooster in a small Italian village, proof of the studio’s ability to draw on local imagination to win over players. “This is the kind of detail that creates a true emotional connection with the audience,” analyzes a market expert cited by iGaming Business.
If the announcement makes noise today, it is not Play’n GO’s first foray into Italy. The studio laid its foundations as early as 2018, the year of its official entry into the regulated market. Since then, its games have made their way into the top 10 most played titles, according to figures published by the ADM (Agenzia delle Dogane e dei Monopoli).
This track record gives credibility to the partnership with Lottomatica. It is not an experiment, but the culmination of a patient and well-thought-out strategy.
Italy is only one step in a broader conquest. Play’n GO has already strengthened its presence in Spain and Greece, two markets that together grew by more than 20% in 2023.
Emilie Zamponi, Regional Director for Southern Europe and Latin America, sums it up:
“Signing with a top-tier operator in Italy demonstrates the strong demand for our games. But it is also proof that our expansion strategy in Southern Europe is the right one. We are already working with local partners to bring our content even further.”
The launch of a localized version of the official website it.playngo.com confirms this ambition, giving Italian operators and players direct access to the studio’s services, products and news.
With a pipeline of new slots planned for 2025, Play’n GO has no intention of stopping here. The partnership with Lottomatica should serve as a springboard to offer even more immersive experiences.
“The popularity of titles like Book of Dead shows that players are looking for stories, characters and total immersion,” observes an analyst from Eilers & Krejcik Gaming. “By integrating these games on Lottomatica, Play’n GO sets foot among the essential providers in Italy.”
When news shakes the online casino market in Italy, players as well as observers quickly want to see things more clearly. Which games will be available? Why does this alliance change the game? How will it impact the daily experience of slot enthusiasts?
1. Why is Play’n GO’s arrival at Lottomatica important for the iGaming market in Italy?
This partnership strengthens the offer of online casino Italy, where video slots already represent nearly 50% of the sector’s turnover. It brings premium content and compliance with ADM standards (Agenzia delle Dogane e dei Monopoli).
2. Since when has Play’n GO been present in the Italian market?
Play’n GO has been active since 2018 in Italy. The studio has established itself as a reference in terms of reliability, entertainment and regulatory compliance.
3. Which Play’n GO games are accessible to Lottomatica players?
The essentials Book of Dead, Tome of Madness and Rise of Olympus are available, alongside local creations like Rocco Gallo, inspired by a small Italian village.
4. What is the place of Italy in Play’n GO’s strategy?
With revenue exceeding €3.7 billion in 2023 (H2 Gambling Capital), Italy is a priority market for Play’n GO, on the same level as Spain and Greece.
5. Where can you find more official information about Play’n GO in Italy?
A localized version of the official site is available at it.playngo.com. Although translated into English, it presents the news, services and products of the studio for the Italian market.
6. What advantages do players find in playing Play’n GO slots on Lottomatica?
They enjoy a secure, smooth and optimized experience, with titles adapted to the regulated Italian market and playable on all devices.
7. Are Play’n GO games compatible with smartphones and tablets?
Yes! All titles are developed mobile-first, guaranteeing identical quality on Android, iOS and desktop.
8. What special features distinguish Play’n GO games?
The titles include free spins, multipliers, special symbols and progressive bonuses to enhance immersion and game dynamics.
9. Is it possible to test Play’n GO games for free?
Yes! Players can discover the mechanics thanks to a free demo version, before betting with real money.
10. Which themes particularly appeal to the Italian public?
Egyptian adventures (Book of Dead), mythological stories (Rise of Olympus) and humorous creations inspired by the country like Rocco Gallo.
11. Is play secure on Lottomatica with Play’n GO?
Absolutely! Lottomatica is an operator licensed by the ADM. For its part, Play’n GO guarantees a fair, responsible and fully compliant gaming environment.
Official and reliable sources:
Lottomatica - Official platform
ADM - Agenzia delle Dogane e dei Monopoli
