0
0
Nolimit City continues its European expansion with a strategic partnership in Italy.
BLOX, a local iGaming platform, integrates the entire slot portfolio of the studio.
Italian operators gain access to varied titles: San Quentin xWays™, Punk Rocker™, Milky Ways™, Bonus Bunnies™.
Italian iGaming market: +15% growth per year, projection €3.4 billion in 2025 (Statista).
Testimonials: Karl Grech (BLOX) praises the creativity of Nolimit City; Malcolm Mizzi (NLC) aims for an “immediate success” with players.
Objective: strengthen acquisition, retention, and the premium positioning of BLOX operators.
A journey marked by strategic partnerships. The success of an iGaming studio is not built in a day. Nolimit City, known for its extreme slots and mechanics as bold as they are addictive, understood this well. In January 2021, the provider signed an agreement with Videoslots.com, one of the most frequented operators in Europe, giving massive visibility to its creations.
Two months later, in March 2021, it was Uniclub Casino, a reference platform in Lithuania, that integrated this unique game portfolio. These successive steps were not mere commercial signatures: they traced the path of a methodical expansion. And today, it is Italy that finds itself at the heart of this new conquest!
The young BLOX platform, tailored for the Italian market, has just entered into a partnership that could reshape the lobbies of many online casinos. Thanks to this agreement, its partner operators will be able to enrich their offer with Nolimit City slots, renowned for their distinctive graphics, immersive gameplay, and their ability to create true emotional roller coasters.
It is not just about adding extra games to a catalog: Nolimit City brings a unique visual and mechanical identity, a deliberate touch of madness that makes the difference in a market where the offer is overflowing.
The studio’s portfolio is a real Pandora’s box, ranging from extreme and daring creations like San Quentin xWays™ or Punk Rocker™, to lighter and more poetic adventures such as Milky Ways™ or Bonus Bunnies™.
This duality is a strategic asset:
Experienced players find high-volatility slots that tickle their taste for risk.
Casual players can enjoy colorful and accessible themes, without losing the essence of Nolimit City innovation.
Karl Grech, Chief Commercial Officer of BLOX, does not hide his enthusiasm:
“The creative and development team of Nolimit City is one of the most talented in the sector, and it shows in every finished product. A combination of variety, stunning visuals and deeply engaging features make their games some of the most attractive on the market today, and we are sure that our operator clients will find they are exactly what players are looking for.”
For Malcolm Mizzi, Commercial Director of Nolimit City, this agreement is obvious:
“Having been impressed with what we have seen from BLOX so far, we are more than happy to expand our reach on the exciting Italian market with them. We are confident that operators will find Nolimit City slots to be an immediate success with their existing players and that they will help attract many new registrations.”
These words convey a dual vision: that of a studio convinced of its power of attraction, and that of a platform ready to capitalize on innovation to seduce.
An Italian market in full effervescence
According to Statista, iGaming in Italy shows an annual growth of +15%, with a projection of over €3.4 billion in revenues by 2025. It is a fertile but highly competitive ground, where operators must differentiate themselves through quality and originality of content.
With its signature mechanics like xWays®, xNudge® or xSplit®, Nolimit City offers a gaming experience that breaks away from the beaten path. These features, already acclaimed in several European markets, offer enormous potential to capture Italian players’ attention and boost replayability.
Adopting Nolimit City via BLOX is not only expanding a catalog: it is making a strategic choice combining acquisition, retention and branding.
| Strength for BLOX operators | Concretely, this means… | Expected result |
|---|---|---|
| Acquisition | Iconic games that catch the eye and spark curiosity | New registrations |
| Retention | Innovative mechanics and unpredictable gameplay | Longer sessions, loyalty |
| Premium branding | A differentiating catalog that stands out from the competition | Reinforced brand image |
In other words, Nolimit City becomes a commercial argument in itself: operators can communicate about the arrival of awaited titles, generate buzz and create marketing dynamics around each launch.
Finally, BLOX is not just a distributor. The platform positions itself as a strategic ally, reducing technical and administrative costs so operators can focus on growth. In this logic, the integration of Nolimit City is only one more step in a broader vision: to make Italian iGaming a modern, fluid, and attractive space.
1. What is the Nolimit City - BLOX partnership?
An agreement allowing Italian operators to access the Nolimit City slot catalog via the BLOX platform.
2. Why is Nolimit City targeting the Italian market?
iGaming in Italy grows by +15% per year and is expected to reach €3.4 billion in 2025 (Statista).
3. Which Nolimit City games are coming via BLOX?
Extreme titles like San Quentin xWays™, Punk Rocker™, but also lighter slots like Milky Ways™ and Bonus Bunnies™.
4. What are the advantages for BLOX operators?
Acquisition of new players, better retention thanks to innovative mechanics, and premium positioning on the market.
Official and useful sources:
