NetEnt Live asserts itself with the launch of its first Live Baccarat
In November 2020, NetEnt Live took a decisive step into the world of live casino by unveiling its first Live Baccarat. This launch is not a simple catalog addition because it symbolizes the ambition of a publisher to open up to new audiences. This in a market in full effervescence, where the demand for fast, immersive, and personalized experiences never stops growing.
A new strategic step for NetEnt
On November 2, 2020, the group officially launched three Live Baccarat tables, marking a key stage in the expansion of its portfolio. Already recognized for its Live Blackjack and Live Roulette offers, the Swedish publisher intends to attract a wider audience, both players and operators.
According to figures published by H2 Gambling Capital, the global live casino segment already represented more than $6.5 billion in 2020, with annual growth above 13%. In other words, impossible for a reference actor like NetEnt to remain on the sidelines.
“NetEnt Live is not content to follow the trend, it seeks to get ahead of it,” analyzes an iGaming consultant based in London. “The addition of Baccarat responds to massive demand in Asia as well as in Europe, two markets where this game remains a cultural and strategic pillar.”
Three fast tables for total immersion
This launch relies on a clear setup: three fast baccarat tables.
- Two are installed in the physical NetEnt studio, guaranteeing a realistic atmosphere of authentic online casino, with the visual warmth of a physical décor.
- One standalone table relies on NetEnt chroma key technology, which allows instant customization in the operators’ colors.
Each table is designed to offer an immersive experience, with two dynamic camera angles and the possibility to welcome an unlimited number of players simultaneously. This scalability constitutes a major argument in front of competition where the hosting capacity often remains limited.
“I play live regularly, and what I expect is fluidity!” says Nadia, an experienced baccarat player. “With NetEnt, I feel like I am in a real casino, while staying at home. The switching between cameras gives a cinematic dimension to each card dealt.”
Constant innovations since 2019
The scalable NetEnt Live Baccarat fits into a logical sequence of innovations.
Each innovation has contributed to the growth of NetEnt Live, and the launch of Baccarat in November 2020 came to complete this strategic puzzle.
A vision led by Andres Rengifo
In his statement, Andres Rengifo, director of NetEnt Live, specified:
“The launch of Baccarat will allow us to reach new players and meet the needs of our partners for innovative game variants that attract a broader and more diverse audience.”
Beyond a simple release, the NetEnt Live Baccarat fits into a localization strategy, aiming to adapt the live offer to regional markets and strengthen relationships with European operators, notably in Sweden and Lithuania.
Why does NetEnt’s Baccarat change the game?
- Unlimited accessibility: tables capable of hosting an unlimited number of players.
- Customization for operators: standalone table with chroma key.
- Cinematic immersion: two camera angles, realistic atmosphere.
- Strategic diversification: completes an already rich portfolio in Blackjack and Roulette.
- Growth of the live market: a segment valued at more than $8 billion in 2022.
Comparative table - NetEnt Live offer
NetEnt Live game | Launch year | Key strengths | Player experience |
Perfect Blackjack™ | 2019 | Fast variant with Rank Group | Fluidity, strategy |
Auto Roulette Studio | 2019 | Premium design, HD streaming | Elegant design, HD stream |
Optimized mobile Roulette | 2020 | New mobile interface | Multi-device comfort |
Blackjack EveryMatrix | 2020 | Three fast tables | Accessibility, conviviality |
Live Baccarat | 2020 | Three tables, chroma key, unlimited players | Immersion, flexibility |
Expert testimonials :
- “NetEnt’s Live Baccarat fills a gap in their live portfolio. They were missing this brick to compete with Evolution or Pragmatic Play.” - Analyst, H2 Gambling Capital.
- “For operators, the standalone chroma key table is a godsend: fast customization, reduced cost, maximum flexibility.” - Director of a Baltic online casino.
Conclusion
With this launch, NetEnt Live is not simply expanding its offer. It is a strategic turning point, supported by a series of prior launches that prepared the ground. In a market where live casino is experiencing spectacular expansion, reaching a diversified audience is a necessity. The NetEnt Live Baccarat thus becomes a key piece. It is a product designed for players seeking authenticity as much as for operators in search of scalable tools.
According to forecasts, the value of the live segment should exceed $10 billion by 2025. In this perspective, NetEnt’s entry into Baccarat is not a simple catalog addition, but a true key to long-term growth.
FAQ - Everything to know about NetEnt Live Baccarat
Before joining a table, every player inevitably asks questions. How does this NetEnt Live Baccarat really work? What does it bring compared to a classic online version? Is it designed for beginners or reserved for experts? On their side, operators want to know if this novelty is scalable, customizable, and profitable.
To answer all these questions, here is a complete FAQ that mixes market vision and player experience, in order to better understand why the launch of Baccarat marks a turning point for NetEnt Live and for the world of live casino.
1. What is NetEnt Live Baccarat?
NetEnt Live Baccarat is the first live version of the game offered by the Swedish publisher. It is a fast variant of baccarat, available on three tables, two in the physical studio and one standalone table using chroma key technology.
2. Why did NetEnt launch Live Baccarat in 2020?
The live casino market is in full growth, with a value of more than $6.5 billion in 2020 according to H2 Gambling Capital. By launching Baccarat, NetEnt expands its portfolio and responds to the growing demand from players for fast and immersive variants.
3. What are the main features of these new tables?
The tables stand out for:
- Two dynamic camera angles for cinematic immersion.
- An unlimited hosting capacity in number of players.
- The possibility for operators to customize the interface thanks to chroma key.
4. How is the player experience different with this product?
NetEnt’s Baccarat relies on immersion worthy of an authentic online casino. Multiple cameras and the atmosphere of the physical studio plunge the player into a realistic game, while the standalone table offers visual flexibility.
5. How to access NetEnt Live Baccarat?
It is enough to join an online casino offering NetEnt Live. The tables are accessible in HD streaming with a live dealer, from a computer, a tablet, or a smartphone.
6. Can you play on mobile without loss of quality?
Yes. The game is optimized for mobile: players can switch from one screen to another without interruption, while keeping the fluidity of the streaming and the sharpness of the graphics.
7. Is it a game reserved for experienced baccarat players?
Not at all. NetEnt Baccarat is aimed both at beginners, thanks to an intuitive interface and clear rules, and at experienced players, who enjoy the speed and tension of the sessions.
8. What benefits for online casino operators?
Operators benefit from a scalable and customizable product. The standalone table allows to quickly adapt the visual identity of the game, while remaining affordable. This strengthens their attractiveness to a more diverse audience.
9. What is the place of Baccarat in NetEnt Live’s strategy?
The launch of Baccarat fits into a localization and diversification strategy. By completing an offer already centered on Live Blackjack and Live Roulette, NetEnt consolidates its presence in the live table games sector and captures new audiences.
10. What are the prospects for the live casino market?
According to forecasts, the value of the live segment should exceed $10 billion by 2025. Baccarat, very popular in Europe as well as in Asia, is a key opportunity for providers wishing to reach an international audience.