The brand becomes the third site in Belgium and the ninth in the world to integrate this high-end sports betting platform, which has already proven itself on the Belgian market with Circus.be.
This integration marks another step in a long-standing partnership between Gaming1 and Blitz. The sports betting teams of both companies will work closely together to offer one of the most advanced sports betting experiences in the Belgian market.
As part of this comprehensive offering, Gaming1 will restructure Blitz's trading, risk management and fraud prevention, as well as its exclusive tournament and promotion offering and all marketing services.
Sylvain Boniver, COO and co-founder of Gaming1, commented on the new agreement:
We are delighted that a new major operator in the Belgian market is joining our unique sports betting platform. Blitz will enthusiastically welcome this sports betting solution which has proven to be a major asset in this market and beyond.
Last year was a challenging one for everyone, but Gaming1 is pleased to have been able to strengthen itself since then with key strategic agreements such as this.
Peter Spiler, CEO of Blitz, added:
'We are delighted to benefit from Gaming1's state-of-the-art sports betting platform. This is another step in our partnership that has proven to be of long-term benefit to both companies.
We have been very impressed with the way our partner has come through such a challenging year. We are confident that this new integration will allow us to attract new types of players.
In addition to its land-based operations in France and Belgium, Gaming1 is also active in Portugal, Spain, Serbia, Switzerland, Colombia and MGA markets.
