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The sports betting platform has been launched on the Southland Casino Racing website and is also available on the app store.
Gaming1, a leading sports betting and gaming partner, has announced the launch of Betly.com in Arkansas (USA) with the launch of the sportsbook on the Southland Casino Racing platform.
With this launch, punters can now place sports bets from anywhere in Arkansas, as the brand is available on desktop via Southland Casino Racing's website, but also on mobile through the iOS and Android apps.
This regional launch is the result of a collaboration between Gaming1 and Delaware North, a company active in the hospitality industry. In 2021, the two groups joined forces to create Gamewise, a turnkey online gaming solution provider for operators in North America.
Delaware North was able to develop the Betly brand in Arkansas through Gamewise, which uses Gaming1's omnichannel sports betting technology.
To celebrate the launch, new users of the Betly Arkansas sports betting platform can take advantage of a no-risk bet of up to $250 to get started on the betting adventure. At Betly, bettors can register, make deposits, analyze odds and place bets in Arkansas with ease. They can bet on the most popular leagues in America, such as the NFL, NBA, NCAA and NHL.
This latest partnership is a great opportunity for Gaming1 to strengthen its international position, as the group is already well established in Europe. Betly Arkansas' betting platform opens up new opportunities for sports fans across the state.
Victor Araneda, Chief Business Development Officer at Gaming1, commented on the launch:
"We are delighted to have launched the platform in one of the most important markets for our partner Delaware North. It is very encouraging to see that our collaboration has already resulted in some incredible business opportunities in such a short time. We look forward to continuing this successful collaboration with new projects in the future, which will see Gaming1 further strengthen its foothold in the North American market."
Luisa Woods, Vice President of Delaware North, added:
"Through this strong partnership we have developed with Gaming1 through our Gamewise joint venture, we are offering Southland customers and Arkansas residents the opportunity to enjoy sports betting with ease."
Dave Wolf, General Manager of Southland Casino Racing, also said:
"In addition to our gaming offerings, the launch of the Betly platform allows us to bring the excitement of sports betting to our customers, wherever they are in Arkansas, and to enhance the value of our land-based sports betting offering via the digital marketplace. This is great news for both our current and future customers across the great state of Arkansas."
