On 22 August 2023, GameArt announced it was expanding its partnership with Bragg Gaming Group. Bragg's aggregation platform was to take the studio's HTML5 slots further around the world, notably to the Netherlands, Spain and Croatia.
The relationship goes back to May 2018, when the studio's games joined the platform of ORYX Gaming, a company founded in Ljubljana in 2012 and bought by Bragg later that year.
The 2023 announcement names no operator and sets no go-live date at Bragg. It presents a Maltese provider founded in 2013 whose games are certified for 13 countries, with more than 130 Curaçao-licensed titles and more than 80 certified for the Malta Gaming Authority (MGA) and regulated markets.
Toronto-based and listed under the ticker BRAG, Bragg reported revenue of €106.1 million for 2025. As of 28 October 2026, its Bragg HUB claims more than 15,000 games and more than 120 providers, GameArt included.
In the Netherlands, the deal came one month after the studio's Dutch market entry with Casino777.nl, in a market where gaming tax has stood at 37.8% since 1 January 2026.
In Spain, the Dirección General de Ordenación del Juego (DGOJ) certified GameArt as early as March 2019, and the studio lists 32 certified slots there. Real Decreto 520/2026 will bring in default deposit limits from March 2027, combined across all of each player's gaming accounts.
In Croatia, where the studio has been present since July 2018, an amended law that took effect on 1 May 2025 gave the country a national self-exclusion register, mandatory for all operators since November 2025. Gambling advertising between 6am and 11pm has also been banned there since 1 January 2026.
In 2026, Bragg cut jobs, acquired Drayton International and adopted a games-first strategy that puts its own games ahead of the volume of third-party content, the category GameArt belongs to.
In Brazil, a growth driver for Bragg in 2025, revenue was flat in the second quarter of 2026 as some operators connected directly to providers. Since 25 September 2026, a provisional measure challenged before the Supreme Federal Court (STF) has banned fixed-odds betting there, online games included.
Since May 2018, GameArt's slots have travelled through an aggregation platform born in Ljubljana: the former ORYX Hub, now the Bragg HUB. On 22 August 2023, the Maltese studio announced on its website that it was expanding this Bragg Gaming GameArt partnership to gain ground worldwide. Three countries were named: the Netherlands, Spain and Croatia.
The link still holds in October 2026. The aggregator, however, has changed course: it now openly favours its own games.
In fifteen years as an iGaming affiliate, I have learned to read these announcements between the lines, for what they leave out as much as for what they show. This one says a lot about how an independent studio gets its games distributed. It also shows where that studio stands with an intermediary that has its own titles to place.
For players, the subject is indirect: nobody plays on an aggregator, only in the casino lobbies it supplies. What interests me here is the chain that links a studio to casinos in different countries. Where does the GameArt and Bragg connection come from, what became of the aggregator, and where do the three 2023 markets stand today?
How did GameArt end up at Bragg?
GameArt joined Bragg before Bragg even had that name. The studio announced on 2 May 2018 that its portfolio was becoming available through ORYX Gaming's aggregation platform, with the online casino Wunderino the first to go live with its games. So the announcement of 22 August 2023 was no first meeting. It expanded a relationship that was already five years old.
2018: the first games on the Ljubljana platform
The platform's family tree fits into a few dates. ORYX Gaming was founded in Ljubljana in 2012, and in spring 2018 two companies with Slovenian roots sat at the same table: Maja Lozej ran GameArt and Matevž Mazij ran ORYX. That same year, ORYX was bought by a Canadian company that took the name Bragg Gaming Group. In September 2022, the group merged its subsidiaries under a single brand. ORYX's Slovenian offices became Bragg Ljubljana, alongside the Wild Streak Gaming studio (acquired in 2021) and Spin Games (acquired in 2022).
Here, only the thread linking this platform to GameArt matters. I trace the platform's own path in my ORYX Hub provider review, exclusivity programmes and partner studios included.
That thread took on a particular colour at the end of summer 2023. On 28 August, six days after GameArt's announcement, Bragg's board handed the CEO role to Matevž Mazij. He was ORYX's founder, chairman of the board and the group's largest shareholder. A coincidence of timing, perhaps. Still, the man who had opened his platform to the studio's games in 2018 was now taking charge of the whole group.
22 August 2023: three countries named and much left unsaid
The release presents GameArt as an MGA-licensed studio making HTML5 slots certified for 13 countries. Its games load fast, play on any screen and come with volatility variations, Buy Bonus features and the Megaways mechanic. Two in-house topics also slip in: the Yeet&Sweet 2023 promotional season, backed by €1 million, and Yellow Diver, a crash game promised for the fourth quarter. Ivica Jovanovski, Head of Aggregation at Bragg, sees GameArt's portfolio as the “perfect complement” to his platform. Irena Pracek, Certification and Account Manager at GameArt, talks about reaching more players worldwide.
Not one casino, not one go-live date, not even a list of the titles involved: on everything an operator would have wanted to know, the text stays silent. The most telling figure hides in a boilerplate sentence. It puts the portfolio at more than 130 Curaçao-licensed games and more than 80 games certified for the MGA and regulated markets. Two decks, then. They may overlap, but only the second can reach Dutch, Spanish or Croatian tables, because each market demands its own certification.
This release joined a long queue. Among all the studio's announcements covered on Kynox, distribution deals run into the dozens, operators and intermediaries combined.
Bragg Gaming Group: who is GameArt's aggregator?
Bragg Gaming Group is a B2B supplier of games and technology for regulated online casinos. Its head office is in Toronto, and its shares trade on Nasdaq and the Toronto Stock Exchange. It reported €106.1 million in revenue for 2025, up 4.0% year on year. Its offer combines in-house studios, a player account management (PAM) platform and a casino game aggregator, all under a brand its website now writes in lower case: “bragg”.
The Bragg HUB from 2019 to 2026
The Bragg HUB acts as a shared gateway. An operator connects once and gets access to games from dozens of providers, without negotiating or building a separate integration for each studio. Three public snapshots trace what this showcase has claimed over the years: in July 2019, when the platform was still called ORYX Hub, in October 2024 and on 28 October 2026. These are headline figures and should be read as such. In August 2026, the group's second-quarter management report still mentioned a portfolio of more than 10,000 casino games.
Snapshot
Announced offer
Announced regulatory coverage
July 2019
More than 8,000 games from more than 80 providers
Licences in several jurisdictions, including Croatia, Spain, Sweden and the UK
October 2024
More than 10,000 games
Authorisations cited in markets including the Netherlands, Spain, Italy and the UK
October 2026
More than 15,000 games from more than 120 providers
More than 30 regulated jurisdictions
On the current page, GameArt's logo still appears in the provider mosaic, but not in the front row. The “Leading third-party providers” section brings together some thirty brands, from Evolution to Pragmatic Play by way of EGT Digital or Spinomenal. GameArt sits further down, among a hundred or so studios grouped under “many more”. A logo signals an integration, nothing more. It says nothing about how many of the studio's games run through this channel, or in which markets. The same page sums up the house philosophy in one line: “While others focus on volume, bragg focuses on infrastructure.”
Three tiers of content at Bragg
Bragg does more than resell other people's games. Its releases distinguish three families of content, and the pecking order between them follows an accounting logic. In a release dated 7 January 2025, the group pointed out that fully owned intellectual property typically generates higher gross margins.
In-house studios
At the top sit the games the group owns outright. Atomic Slot Lab, Indigo Magic and Wild Streak Gaming are the in-house studios Bragg was highlighting in October 2024, and Spin Games completes the list. These studios drive the group's growth in North America, and this is the tier the Drayton International acquisition came to reinforce in 2026.
The Powered by Bragg programme
The middle tier is home to exclusive content. Under the Powered by Bragg label, the group adapts the games of selected partners and distributes them online, with names such as King Show Games, Incredible Technologies or Sega Sammy Creation. The January 2025 release adds Bluberi to that list. These titles do not belong to Bragg, but their online versions go through it.
Aggregated content where GameArt sits
Finally, on the ground floor, comes aggregated content: games from third-party studios, plugged into the HUB once and then offered to every connected operator. This is the floor where GameArt lives. The operator gets a single integration, the studio a wider shop window, and the aggregator earns revenue on the traffic flowing through it. Yet it is only one road among several. The three routes a studio can take to reach a casino (a direct deal, an aggregator or a turnkey platform) are not negotiated the same way.
2026: the games-first shift
The year 2026 turned this hierarchy into a strategy. A first restructuring was launched on 8 January. On 9 July, Bragg announced a further cut of about 19% of its global workforce. On 22 July, it completed the acquisition of Drayton International for US$9 million, paid entirely in shares. Matt Davey, who holds about 10% of the capital, then became non-executive chairman. The second-quarter results release sums up the chosen line: “a games-first strategy on a lower cost base.”
The deal had been unveiled on 14 May. According to an iGaming Business report published the next day, Matevž Mazij described the acquisition as a strategic pivot away from a model built on technology and aggregation, towards game intellectual property. Drayton also brings stakes in five studios, including Boomerang (54.5%) and Rise Gaming (54%), plus three technology and distribution platforms.
The second-quarter 2026 figures shed light on that choice. Revenue fell 12% to €22.9 million, with a 14% drop in the Netherlands due to the expected end of legacy platform contracts. In Brazil, revenue was flat because some operators moved to direct integrations with providers. That is aggregation's Achilles' heel: an operator that grows can do without the middleman. Revenue from in-house games deployed in Canada and the United States rose 44% year on year. Bragg also withdrew its annual guidance, as it could not yet put numbers on the combined business with Drayton.
Brazil adds an unknown. In January 2025, Bragg said it worked with about a third of the licensed online casino operators there, KTO among them. It estimated that the market could account for up to 10% of its revenue that year. Since then, Provisional Measure No. 1.394/2026 of 25 September 2026 has banned fixed-odds betting, whether on sporting events or online games. Operator authorisations expired thirty days after its publication, on 25 October. As of 28 October 2026, the challenges filed with the Supreme Federal Court are still pending, and a public hearing has been called for 3 November. I have followed what the measure changes for KTO, a shared client of Bragg and GameArt.
For GameArt, nothing official has changed. Its logo is still in place and the HUB remains an active product line: Bragg used it again in 2026 for Superbet's launch in Greece. But a studio distributed through an intermediary depends on that intermediary's priorities, and Bragg's are now spelled out in black and white. Seen in that light, it is easier to understand why GameArt has signed with more aggregators since 2023, from REEVO to EGT Digital by way of Torrero and United Remote. You don't put all your chips on one number.
What became of the three markets targeted by the deal?
The three countries of 2023 did not start from the same place. In 2019, the ORYX Hub already claimed licences in Croatia and Spain, while the Netherlands only opened its online gambling market on 1 October 2021. The table below compares the three regimes and the latest rule that changed the game.
Market
Authority
Who can offer online casino games
GameArt's first footprint
Recent rule
Netherlands
Kansspelautoriteit (KSA)
Operators holding a Dutch licence, since 1 October 2021
July 2023, with Casino777.nl
Gaming tax raised to 37.8% on 1 January 2026
Spain
DGOJ
Operators holding DGOJ licences
DGOJ certification in March 2019
Per-player deposit limits across all operators (Real Decreto 520/2026), due in March 2027
Croatia
Ministry of Finance
Companies running at least one casino in the country, with authorisation
July 2018, with SuperSport
Amended Games of Chance Act in force since 1 May 2025
Netherlands: a key Bragg market under tax pressure
The Netherlands matters enough to Bragg for the group to report its revenue there separately, and conditions are far from easy. According to the Dutch Ministry of Finance and the KSA, the gaming tax rose from 30.5% to 34.2% on 1 January 2025, then to 37.8% on 1 January 2026. Bragg's Dutch revenue fell 4.6% in the fourth quarter of 2025, a market contraction it blames on tighter regulation and higher taxes. However, it puts the 14% drop in the second quarter of 2026 down to the end of legacy platform contracts.
For GameArt, the timing in 2023 was tight. The studio had only entered this market in July, with five slots at Casino777.nl, and the Bragg deal came a month later. JACKS.NL followed in March 2024. One question remains that press releases never address. In such a heavily taxed market, will operators keep filling their lobbies with third-party studios, or narrow their selection to the providers that earn the most?
Spain: certification secured back in 2019
In Spain, licences belong to operators, and a studio must get its games certified before those operators are allowed to offer them. GameArt cleared that step in March 2019, after its slots were assessed by the testing laboratory Gaming Laboratories International (GLI). Its dedicated Spain page now lists 32 certified titles, from Money Farm Megaways to Pirate's Pearl Megaways. On Bragg's side, Spain was among the ORYX Hub's licences as early as 2019, and it is still listed in 2024 among the markets where the group is authorised.
The next milestone concerns players. Published in the Boletín Oficial del Estado on 25 June 2026, Real Decreto 520/2026 introduces joint deposit limits, calculated per player across all operators. The defaults are €700 per day, €1,750 per week and €3,300 over four weeks, and they are due to apply from March 2027. Players will be able to ask for them to be raised or removed, with a delay of three working days. Even if it can be lifted, this default safeguard strikes me as good news for players. It is also one more reason for studios to work on the quality of their games rather than the volume of bets they generate.
Croatia: familiar ground under tougher rules
Croatia was hardly uncharted territory for GameArt in 2023. As early as July 2018, the studio announced that its games were going live with the operator SuperSport, with 40 titles certified for the Croatian market. So Bragg was not opening a door for GameArt. It was adding one.
The Croatian framework has its own quirks. Under a 2010 regulation on online casinos, this activity is reserved for operators with at least one casino open in the country, subject to Ministry of Finance approval. Games based on a random number generator must also be certified. Adopted on 11 April 2025 and in force since 1 May 2025, the amended Games of Chance Act tightened the whole framework. It gave operators until 1 January 2026 to bring their advertising into line:
Advertising: banned from 6am to 11pm on the internet, radio and television.
Bonuses: ads promoting bonuses and free spins are prohibited outside operators' own websites.
Faces: celebrities and influencers can no longer appear in campaigns.
Self-exclusion: the national register of excluded players, run by the Croatian Institute of Public Health, has been operating since 1 August 2025 and has connected all licensed operators since 1 November 2025. By 23 July 2026, 11,211 people had signed up.
Licence fee: an online casino must pay €600,000 a year.
Bragg, for its part, is consolidating its position in the country. In February 2026, it signed a four-year extension of its turnkey platform contract with Senator Group, which it describes as a leading online casino operator in Croatia. For GameArt, Croatia sums up the lesson of the whole deal. A studio is better off knocking on several doors, because none of them stays open by default.
FAQs:
What is Bragg Gaming Group?
A Canadian company that supplies games, platforms and an aggregation service to regulated operators. Its shares are listed in New York and Toronto. It was built in 2018 around the acquisition of the Slovenian company ORYX Gaming.
Are GameArt slots still distributed by Bragg?
As of 28 October 2026, GameArt's logo still featured among the providers on the Bragg HUB platform, and neither company had announced an end to the partnership.
How long has GameArt worked with Bragg?
Since May 2018, when its games joined the ORYX Gaming platform, which Bragg acquired a few months later. The relationship was expanded on 22 August 2023.
Which markets did the 2023 deal target?
GameArt's release named the Netherlands, Spain and Croatia among the countries where the studio planned to grow through Bragg's aggregation, without limiting the deal to those three markets.
Who runs Bragg Gaming?
Matevž Mazij, founder of ORYX Gaming, has been CEO since 28 August 2023. Matt Davey has chaired the board since 22 July 2026.
What does Bragg's games-first strategy mean?
The group wants to grow the share of its in-house games, whose intellectual property earns better margins, and rely less on non-exclusive aggregated content from third parties. The Drayton International acquisition is part of that plan. The 2026 job cuts go with it, in the name of a lower cost base.
Does a GameArt game have to go through Bragg to reach a casino?
No. An operator can integrate GameArt directly or use another aggregator. In a regulated market, the game must also be certified for that market.
Can I play Bragg-distributed slots wherever I live?
Not necessarily. Bragg is a B2B supplier and never deals with players directly. Its games only reach you through an online casino licensed in your jurisdiction, provided local law allows online casino games and the title is certified for that market.
