Key points about the content-sharing partnership between 888casino.it and Betsoft
Launch: on 13 October 2021, Betsoft Gaming announced that its slots were arriving on 888casino.it. This is 888's Italian site, open only to players located in Italy.
Origin: this launch extended the deal between Betsoft and 888casino announced on 29 April 2021. The integration went through Fusion, the platform of aggregator Pariplay.
Games: the press release highlighted three 2021 releases (Stacked, Safari Sam 2 and Lava Gold). It also mentioned classics such as Take the Bank and the Red Dragon series.
Lava Gold: this slot, released in May 2021, plays on a 5x5 grid. Wins form in clusters, and its 10 free spins come with a multiplier that climbs up to x10.
Classic: Take the Bank came out in November 2019. In April 2021, Betsoft still listed it among its “recent blockbuster releases”, and six months later it was presenting it as a classic.
Rollout: according to the Italian press release, Italy followed a Spanish launch the month before. Romania took over in September 2022.
Background: 888casino.it was not a first for Betsoft in Italy. The studio has been present on the Italian regulated market since December 2016, starting with Microgame. Eurobet, Sisal, BetFlag and Stanleybet followed.
Regulator: the ADM issues online gaming concessions in Italy. The AAMS, mentioned in the 2021 press release, had been merged into the Customs Agency as early as 1 December 2012.
Operator: 888casino.it is run by 888 Italia Limited, a Malta-based company, under ADM concession no. 16045. It belongs to the evoke group, the name 888 has used since May 2024.
Certification: according to ADM guidelines, every game is checked by an accredited body before it goes live.
Reform: since Legislative Decree no. 41 of 2024, a concession costs €7 million for nine years. Since 13 November 2025, each concession holder runs only one gaming domain.
Concessions: on 17 September 2025, the ADM selected 46 operators for 52 concessions. 888 Italia won one, as did five other Italian partners of Betsoft: Eurobet, Sisal, BetFlag, Domus Bet and Hillside (bet365).
888casino Italy bets on Betsoft slots
It took just under six months for the deal struck in spring with the 888 group to reach Italy. On 13 October 2021, Betsoft Gaming announced that its slots were available on 888casino.it. This is the brand's Italian site, open only to players located in the country. The Maltese 3D games provider came in through Pariplay, the aggregator in charge of distributing its game library to the operator.
The press release spoke of a first, and the wording is easy to misread. These games were indeed appearing for the first time on 888casino's Italian platform. Betsoft, however, was no newcomer to Italy, where it had been present since late 2016. Five years on, another fact puts this announcement in a new light. 888 is among the operators that made it through the big clear-out imposed by the Italian regulator in 2025.
Three 2021 releases top the bill
To win over players in the peninsula, Betsoft had put its newest titles in the spotlight. According to the studio's official press release, 888casino.it was getting three of the year's releases: Stacked, Safari Sam 2 and Lava Gold. Classics completed the line-up, such as Take the Bank and the Red Dragon series.
Lava Gold, released in May 2021, drops paylines in favour of a 5x5 grid. Wins form in clusters of at least five matching symbols. These are instantly replaced by new symbols that cascade down. A Lava Meter triggers 10 free spins, during which the multiplier climbs one step with each spin, up to x10. Betsoft rated it as a medium-volatility slot, with a maximum win of 158 times the stake.
Safari Sam 2, launched in April, brought its adventurer back on 5 reels and 50 paylines. Its standout feature can cover up to four reels with wilds, enough to make the savannah roar when it kicks in.
The word “classic” raises a smile when you trace things back. Take the Bank, a heist slot with sticky wild bonus rounds, had come out in November 2019. In the April 2021 announcement, it still featured among the provider's “recent blockbuster releases”. Six months were enough to move it into the category of safe bets.
On the operator side, Talya Benyamini, VP B2C Casino at 888, said she was delighted to expand the partnership and offer Italian players Betsoft's “dynamic and high-quality content titles”. Anna Mackney, then Head of Account Management at Betsoft, was not one for false modesty. “Our releases are second to none in terms of cinematic quality gamification and potential payouts,” she said. “Players actively search us out by brand.”
On that last point, I remain more cautious. In a lobby of several hundred games, it is often a thumbnail, a theme or a character that catches the player's eye. The provider's logo comes much later. Safari Sam is a good example, with a recurring hero you recognise at a glance.
Pariplay: the aggregator behind the deal
The starting point dates back to 29 April 2021. That day, Betsoft announced that its games were coming to 888casino.com. Primal Hunt and Take the Bank led the way, ahead of Take Olympus and Stacked, both expected later in the year. The provider then claimed more than 200 titles, and the integration was to run through Fusion, Pariplay's platform.
A game aggregator works like a marshalling yard. The casino plugs into its platform once and gains access to titles from dozens of providers, without negotiating a technical integration with each of them. The press release also presented Pariplay as a gateway to regulated markets. That is a weighty argument for a group active in several countries.
The rollout then went market by market. The Italian press release presented Italy as the next step after a successful Spanish launch the previous month. Romania took over in September 2022. Primal Hunt, Stacked, Take the Bank and Book of Darkness then arrived at 888casino in Romania, under the supervision of the National Gambling Office.
How long has Betsoft Gaming been in Italy?
Since late 2016. In December, Betsoft announced its official launch on Microgame, an Italian platform that powered many gaming sites. The provider was then making its debut on the country's regulated market, after taking the time to have its games certified to AAMS standards.
Things moved quickly after that. Eurobet signed as early as March 2017. Sisal, which Betsoft described as the first gaming company to operate under an Italian state licence, followed in October. BetFlag closed out the year in December, before Stanleybet in the summer of 2018.
So when 888casino.it welcomed its games in 2021, Betsoft already had almost five years in Italy behind it. Anna Mackney half admitted as much, speaking of “reinforcing our presence in the very important Italian market”.
The Italian network has kept growing ever since. The September 2023 Italian signing, with Domusbet, added another name to the list.
AAMS or ADM: which regulator oversees 888casino.it?
The ADM, or Agenzia delle Dogane e dei Monopoli, issues online gaming concessions in Italy. Yet the 2021 press release described the site as fully licensed by the AAMS. That acronym had disappeared almost nine years earlier. On 1 December 2012, the Amministrazione Autonoma dei Monopoli di Stato was absorbed into the Customs Agency, which took its current name at the same time.
Old acronyms die hard. Betsoft itself juggled both names in its Italian announcements between 2016 and 2018.
Today, the site is run by 888 Italia Limited. This Malta-based company displays concession no. 16045, issued by the ADM. It belongs to evoke, the name the 888 group adopted in May 2024.
Oversight does not stop at the operator. According to the ADM guidelines, every game is checked as a separate entity by an accredited body before it goes live.
This safeguard is close to my heart. When I examine an online casino, I always go through its game collection with a fine-tooth comb, and the Betsoft name puts me on high alert. I have already come across fake games from this provider on dubious casinos, copies that ape the look without the engine underneath. A market where every title goes through certification leaves very little room for this kind of counterfeit.
Is 888casino still licensed in Italy?
Yes, although it was never a sure bet. Legislative Decree no. 41 of 25 March 2024 overhauled the whole Italian online gambling sector. Each concession now costs €7 million for nine years, with no renewal possible, and a single group cannot hold more than five.
One domain per concession
The selection was decided in September 2025. On the 17th, the ADM finalised the list of the 46 operators selected, for 52 concessions in total. 888 Italia secured one, as did William Hill Malta, the other concession holder in the evoke group.
The most visible change dates from 13 November 2025. Since that day, each concession holder runs a single gaming domain. Some 350 skins had to close or migrate. These were satellite sites sharing the same concession. For its part, 888 Italia kept 888casino.it.
Six Betsoft partners make the cut
The list holds a pleasant surprise for anyone who has followed Betsoft for a long time. Eurobet, Sisal and BetFlag, among its first Italian partners, are still on it. It also includes 888, Domus Bet and Hillside, the company that holds bet365's concession. The provider had in fact announced its August 2025 Italian launch with bet365, a month before the list was published.
For a game provider, this tighter map changes the stakes. With one domain per concession, each lobby should draw more players, and a studio's place in the menu should carry more weight than before. Betsoft's partner casinos that made the cut now have nine years ahead of them. One question remains open, and I do not have the answer. In these fewer shop windows, will players look for a studio's name, as Anna Mackney promised? Or simply for the next Safari Sam?
FAQ: Betsoft and 888casino in Italy
When did Betsoft games arrive on 888casino in Italy?
On 13 October 2021. That day, Betsoft Gaming announced that its slots were available on 888casino.it. The brand's Italian site is open only to players located in Italy. This launch extended a deal with the 888 group announced on 29 April 2021.
Which Betsoft games were launched on 888casino.it?
The 13 October 2021 press release highlighted three of the year's new releases: Stacked, Safari Sam 2 and Lava Gold. It also mentioned some of the studio's classics, such as Take the Bank, released in November 2019, and the Red Dragon series.
What is a casino game aggregator?
A game aggregator is a technical platform that connects an online casino to titles from many providers. The casino connects to it once, instead of integrating each studio separately. The deal between Betsoft and 888 went through Fusion, the platform of aggregator Pariplay.
Was 888casino.it Betsoft's first Italian partner?
No. Betsoft made its debut on the Italian regulated market in December 2016, with its official launch on the Microgame platform. Eurobet followed in March 2017, Sisal in October 2017, BetFlag in December 2017 and Stanleybet in July 2018. 888casino.it arrived almost five years after that debut.
Who issues the licence for 888casino.it?
The ADM, or Agenzia delle Dogane e dei Monopoli, issues online gaming concessions in Italy. 888casino.it is run by 888 Italia Limited, a Malta-based company, under ADM concession no. 16045. It belongs to the evoke group, the name 888 adopted in May 2024.
What is the difference between the AAMS and the ADM?
The AAMS is the former name of Italy's gaming regulator. On 1 December 2012, the Amministrazione Autonoma dei Monopoli di Stato was merged into the Customs Agency, which took the name Agenzia delle Dogane e dei Monopoli (ADM). Yet Betsoft's press release still referred to the AAMS in 2021.
Are online casino games certified in Italy?
Yes. According to ADM guidelines, each game is treated as a separate entity and checked by an accredited body before it goes live. Betsoft had its games certified to Italian standards before its December 2016 launch on Microgame.
Is 888casino legal in Italy?
Yes. On 17 September 2025, the ADM finalised the list of 46 operators selected for 52 new online gaming concessions, and 888 Italia secured one. Since 13 November 2025, each concession covers a single gaming domain, and 888 Italia has kept 888casino.it.
What does Italy's 2025 online gaming reform change?
It narrows the market down to 52 concessions, each limited to a single gaming domain. Stemming from Legislative Decree no. 41 of 25 March 2024, it sets the price of a concession at €7 million for nine years, with no renewal and a maximum of five concessions per group. Around 350 skins had to close or migrate.
Which Italian Betsoft partners won a concession in 2025?
Six of Betsoft's operator partners are among the 46 selected by the ADM in September 2025: Eurobet, Sisal, BetFlag, 888 Italia, Domus Bet and Hillside, the company that holds bet365's concession. Betsoft had announced its launch on bet365 Italy in August 2025.
