In-house games: mini-games and crash games grouped under the Upgames sub-brand, including Aero.
Languages: dependent on each studio and operator, with a multilingual focus across Europe and Latin America.
Licences and awards
Licences: MGA of Malta, Curaçao under GCB authority, GLI certification in Brazil and PCI DSS payments.
Track record: winner of "Aggregator of the Year" and "Best Crash Game 2023", plus several SBC and GGA nominations.
What it means for players
Experience: smooth switching from casino to live games, from crash games to sports betting, without changing tabs.
Watch point: reliability rests solely on the operator's licence.
Smart habit: use the CASINO filter to keep only regulated UpGaming online casinos.
Homepage of UpGaming's official website, where the provider showcases its game aggregator, sportsbook and Enterprise platform.
UpGaming recognised as the Swiss infrastructure powering casinos and sportsbooks
There are two ways to matter in iGaming. You either put your name on games everyone knows, like Pragmatic Play video slots, or you build the invisible machinery that keeps whole sites running. UpGaming chose the second route. This Swiss company, based in Zug and active since 2014, supplies operators with a game aggregator, an in-house sportsbook and a complete platform. It all sits inside a single technical architecture. So you never play "on UpGaming" the way you play a slots studio. You play on a structure UpGaming assembled, and that nuance guides how this Kynox Casino page should be read.
How do you find a regulated UpGaming online casino?
The CASINO button at the top of the page does the sorting for you. It shows only operators that are regulated in your jurisdiction and run on UpGaming technology. Keep one thing in mind. The provider brings its own supplier licence, never the operator's. So an UpGaming online casino must always hold its own local authorisation to accept you legally. The CASINO filter on Kynox Casino weeds out sites built on a grey area, and keeps only operators in good standing.
Who is behind the UPGAMING AG name?
The full legal name is UPGAMING AG, a Swiss public limited company with CHF 100,000 in share capital, based at Steinhauserstrasse 74, 6300 Zug. It is listed in the Zug cantonal commercial register under number CH-170.3.044.589-2, with business identification number (UID) CHE-428.002.114. Its board brings together Tornike Tvauri, who chairs it, and Nicolai Colshorn. The company also holds several trademarks registered with the Swiss Federal Institute of Intellectual Property. The commercial contact runs through [email protected] and +41 81 551 00 00. Its stated slogan, "Upscale Your iGaming Business", spells out the target without fuss: established operators looking to scale up.
One detail deserves a note, because two dates coexist without contradiction. The iGaming activity goes back to 2014, the year the brand highlights everywhere. The Swiss legal entity, however, was only incorporated in 2020, at the time of the rebranding and the move to Zug. This is the classic path of an operation born elsewhere that eventually anchors its structure in Switzerland. That choice carries weight in a sector where legal credibility matters as much as technical performance.
What is the history of the UpGaming provider, year by year?
Tracing a provider's journey often says more than a product sheet. You get to see how the whole thing was built, brick by brick.
2014: the activity is born, with a clear ambition, to build a highly scalable iGaming ecosystem for experienced operators rather than newcomers.
2016: simultaneous launch of the in-house sportsbook and the aggregation system, the two pillars that still shape the offering today.
2018: opening of an in-house development studio, the first brick of its own game production.
2019: major platform overhaul, now bundling an affiliation system, a CRM, a bonus module and an all-in-one management dashboard.
2020: new offices in the Netherlands and Germany, incorporation of the Swiss entity in Zug and rebranding under the UpGaming name.
2021: first appearance at the IGB show, entry into the circuit of major industry events.
2022: debut at ICE London, a new office in Malta and a strong presence at Sigma Europe.
2023: a landmark year, with the "Aggregator of the Year" title at ICE, the launch of the Casino API, the Dutch sportsbook authorisation, the arrival of BetBuilder, the crowning of the Aero crash game and a new office in Bulgaria.
2024: launch of the Enterprise platform, expansion of the mini-games portfolio and GLI certification in Brazil, a market then opening up fast.
2025: a new branch in Argentina, the launch of the Upgames sub-brand for mini-games and seven nominations, including a finalist spot for "Best Sportsbook Provider 2025" at the SiGMA Europe Awards.
What does the UpGaming provider actually offer?
The offering revolves around three blocks that work together. There is a game aggregator, a sportsbook and a turnkey platform that ties the two. On top of that sit mini-games developed in house, the only part of the catalogue truly signed by UpGaming. The rest, the vast majority, comes from third-party studios pulled together under a single connection.
The game aggregator and its provider partners
This is the heart of the engine. The game aggregator opens access to more than 12,000 titles through a single integration, drawing on a pool of 180 to 200 studios. For the operator, that swaps dozens of individual connections for one plug-in. You will find Play'n GO casino games next to creations from Evolution, NetEnt, Red Tiger, Hacksaw Gaming and Amusnet, all updated continuously and delivered ready to use. Thrill seekers will even find high-volatility Nolimit City slots, often missing from more timid catalogues. The provider also promises go-live in under a week, sometimes 72 hours for the casino API. That figure is a sales argument, but it fits the logic of the setup.
The in-house sportsbook
The sportsbook runs on more than 120 in-house bookmakers who shape the odds live. It claims over 112,000 live events. That breaks down into roughly 96,000 pre-match fixtures, more than 5,200 markets and 140 sport types, e-sports and virtual sports included. The sports data leans on top-tier suppliers like Genius Sports, Sportradar, ODDS.GG and SIS. That delivers broad coverage and sharp responsiveness. This dual expertise, casino and sports betting under one roof, stays rare enough in the sector to be worth flagging.
That leaves the mini-games, the most recognisable part of the in-house work. Grouped since 2025 under the Upgames sub-brand, they include Aero, Dino, Icefield, Teleport and Aquarings. Aero is the most decorated, with its best crash game 2023 title.
The turnkey Enterprise platform
For operators who want to hand everything off, the Enterprise platform blends white label and turnkey. It can launch a full casino and sportsbook under an MGA or Curaçao licence. It carries four standalone products that, together, form an operating machine. The payment system, PCI DSS certified, opens access to fiat, cryptocurrencies, bank transfers and e-wallets. The affiliation system centralises SEO, influencer and referral campaigns, with commission handling in CPA, Rev Share or hybrid models. The iGaming CRM segments players to steer acquisition and retention. Meanwhile the bonus system, built with gamification and paired with an in-house AI, serves rewards tailored to each profile.
Which game categories, and in which languages?
The catalogue covers four main families. These are slots, live casino, table games and in-house mini-games. On the betting side, you also get sports events, e-sports and virtual sports. For table and live play, Evolution live casino takes centre stage, next to studios like Playtech and Ezugi. The available languages do not depend on UpGaming itself. They come down to each aggregated studio and the operator's own setup. Since the provider serves both Europe and Latin America, with odds offered in Asian, European, Latino and modern formats, the direction stays firmly multilingual.
What awards has the UpGaming provider won?
The track record is more than window dressing. UpGaming was crowned "Aggregator of the Year" at the Sigma Eurasia Awards. Its Aero crash game took the "Best Crash Game 2023" title at the Sigma Europe Awards. Those two wins sit alongside several nominations, at the Global Gaming Awards, the SBC Awards 2023 and, for its e-sports product, at the Sigma Eurasia Awards. The momentum carried into 2024 with "Best Online Sportsbook Provider" and "Best Aggregator" nominations. It continued in 2025 with seven fresh mentions. For a player that lives in the shadow of operators, that recognition counts.
Which licences does the UpGaming provider hold?
The provider ticks serious boxes. It holds an MGA licence, the Maltese benchmark. It also holds a Curaçao licence issued under GCB authority (certificate cert.gcb.cw), a GLI certification obtained in Brazil in 2024, a Dutch sportsbook authorisation since 2023 and a PCI DSS certified payment system.
Here is the point that is worth gold to a player. This set of approvals validates the provider, not automatically every casino that runs on it. That is exactly why the CASINO filter matters. It sets aside operators that are illegal in your market.
What are the strengths and limits of the UpGaming provider?
Here, with no sugar-coating, is what the scales show on both sides.
Strengths:
Massive aggregation: more than 12,000 games and close to 200 studios through a single integration.
Dual expertise: casino and sports betting in one platform, still an uncommon combination.
Solid Swiss base: UPGAMING AG entity in Zug, with a clearly traceable legal identity.
Credible track record: double winner in aggregation and crash game, backed by MGA, Curaçao and GLI licences.
Award-winning crash game: Aero adds an exclusive touch to a mostly aggregated catalogue.
Limits:
Low profile: UpGaming stays an infrastructure name, all but invisible to the end player.
White label catalogue: most games come from third-party studios, such as Relax Gaming slots, with its own footprint focused on mini-games.
Shifting statistics: the number of events or games moves fast and doubles as a marketing argument.
Conditional availability: access depends mainly on the operator's local licence, never on the provider alone.
What to remember before playing at an UpGaming casino
Let's be straight about it. UpGaming is an excellent B2B engine. It is built for operators who want to industrialise their business and let the player move from slots to live casino, from crash games to sports betting, without ever changing tabs. The breadth of the catalogue, where Tom Horn slots rub shoulders with dozens of other studios, is not up for debate. Nor is the robustness of the architecture. Just don't look here for a studio signature you can spot among a thousand. You enjoy UpGaming without even naming it, and that is perfectly fine.
One criterion outranks the whole spec sheet: is the operator regulated where you are? The CASINO button at the top of the page decides for you. It keeps only operators in good standing. However capable it is, a provider will never replace that check.
FAQ: UpGaming
What is the UpGaming provider?
UpGaming is a Swiss iGaming provider, based in Zug and active since 2014. It does not build consumer-facing games. Instead, it sells operators an aggregator of more than 12,000 titles, a sportsbook and a full platform, all in one technical architecture.
How do you find an UpGaming online casino?
The CASINO button at the top of the page shows only regulated online casinos that run on UpGaming technology. Each operator must hold its own local licence, separate from the provider's, to accept you legally.
Is the UpGaming provider regulated?
Yes. UpGaming holds an MGA licence from Malta and a Curaçao licence issued under GCB authority, plus a GLI certification obtained in Brazil in 2024. These approvals validate the provider, but every casino that runs on it must have its own local authorisation.
How many games does the UpGaming aggregator offer?
The UpGaming aggregator gives access to more than 12,000 games, from 180 to 200 studios, through a single integration. The catalogue brings together slots, live casino, table games and mini-games, with names like Pragmatic Play, Evolution and Play'n GO.
Does UpGaming develop its own games?
Partly. Almost the entire catalogue comes from aggregated third-party studios. But UpGaming does produce its own mini-games and crash games, grouped since 2025 under the Upgames sub-brand. The best known, Aero, was voted best crash game of 2023.
Where is UpGaming's head office?
UPGAMING AG's head office is at Steinhauserstrasse 74, 6300 Zug, Switzerland. The company is listed in the Zug cantonal commercial register and also has offices in Georgia, Malta, Bulgaria and Argentina.
Does UpGaming offer sports betting?
Yes. UpGaming includes an in-house sportsbook powered by more than 120 in-house bookmakers, with over 112,000 live events and 140 sport types. It also covers e-sports and virtual sports, alongside its casino offering.
What is the difference between UpGaming and a studio like Pragmatic Play?
UpGaming is an aggregator and a platform, not a game studio. Pragmatic Play designs and signs its own slots. UpGaming gathers games from many studios, Pragmatic Play among them, and delivers them to operators through a single integration.
What year was the UpGaming provider founded?
UpGaming's iGaming activity started in 2014. The Swiss legal entity UPGAMING AG was incorporated in 2020, at the time of the rebranding and the move of the head office to Zug.
Is an UpGaming online casino trustworthy?
An UpGaming casino runs on solid, regulated infrastructure. But its reliability depends first on the operator's licence. Always check that the casino is authorised in your jurisdiction, using the CASINO filter, which keeps only sites in good standing.
