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Yggdrasil, the world's leading publisher of online game content, has strengthened its YG Masters programme by adding US-based studio Reel Life Games.
By joining the YG Masters programme, Reel Life Games will gain access to Yggdrasil's technology to develop content and utilise the provider's extensive network of operators to ensure rapid distribution to global markets.
Yggdrasil's revolutionary "GATI" game adaptation tools and interface technology powers the program, giving partners access to a pre-configured, rule-based development toolkit for game design.
Recently founded by land-based casino veterans with experience in creating powerful and persistent slot themes, Chicago-based Reel Life Games' overall vision is to bring new and entertaining experiences to players around the world.
By partnering with YG Masters, Reel Life Games will be able to quickly launch new game content and significantly expand its business and reach.
Stuart McCarthy, Head of Partner Programmes at Yggdrasil, said: "Reel Life Games has a vision that matches our own: to create games that people love to play. This makes them the perfect partner and we are delighted that they are joining the YG Masters programme and using GATI to take their business to new heights. We are proud to partner with global studios with local expertise such as Reel Life Games, as it gives us a 360 degree perspective on gamer preferences. As a result, the games created through YG Masters attract a wide range of international players."
Andy Kniaz, CEO of Reel Life Games, said: "We are extremely excited to partner with Yggdrasil to launch our upcoming titles. The YG Masters program and their established GATI technology will help us focus on creating great games while growing our business through their incredible distribution network and engaging promotions. We are a company looking to quickly enter new markets and Yggdrasil offers us industry-leading support and an accelerated growth schedule. We couldn't be happier to join the program."
