LuckyStreak becomes the latest Yggdrasil franchise partner.

Fast-growing live game publisher and solution provider platform, LuckyStreak, has become the latest franchise partner to Yggdrasil, the world's leading publisher of online game content.

The agreement will allow LuckyStreak to significantly expand its operations in the B2B market and provide the vendor with the flexibility to commercialise its business strategy by accessing Yggdrasil's modern technology stack and premium portfolio offerings.

Through the strategic franchise license agreement, LuckyStreak will have access to Yggdrasil's entire in-house game catalogue, back office, BOOST™ promotional tools and content created by YG Masters partners, as well as the revolutionary GATI technology.

Founded in 2015, LuckyStreak specialises in developing and hosting live casino games via their own live studio and modern technology, as well as being a B2B iGaming solution provider via their Global LuckyStreak Connect business offering. In addition to their live casino games, LuckyStreak offers a variety of slot games, card games and virtual table games from third-party content providers as part of its LuckyConnect aggregation platform.

Björn Krantz, head of global market operations at Yggdrasil, said: "With our franchise offering, we offer partners a cost-effective way to set up, launch and operate their own B2B iGaming operation with Yggdrasil's games at its core. We are delighted to have LuckyStreak on board and the agreement will give them access to everything that has been created by Yggdrasil over the past eight years and allow them to take their business operations to the next level. We are extremely pleased with the success of the franchise proposal and continue to work towards our mission of being the world's leading publisher of online game content."

Ady Totah, co-founder and CEO of LuckyStreak, said: "We are excited to become a franchise partner and to effectively scale our business opportunities and enhance our partner offering using Yggdrasil's proven technology, tools and services. With Yggdrasil's franchise proposition, we can access premium content in our key markets and accelerate our aggressive business strategy. We look forward to getting started."