Yggdrasil joins forces with the Grand Casino Luzern and makes a strategic entry into the Swiss online casino market
The Swiss online casino landscape is undergoing a profound transformation. With the arrival of Yggdrasil, one of Europe’s most influential game publishers, on the mycasino.ch platform of the Grand Casino Luzern, Switzerland becomes a new strategic stage for regulated iGaming. A partnership that combines technological ambition, respect for legal frameworks, and the desire to enrich the experience of local players.
A partnership marking a key milestone in Yggdrasil’s European strategy
When an international gaming giant sets foot in a market known for its rigor, it is never by chance. Founded in 2002, the Grand Casino Luzern was the first operator to take the digital leap in 2019. It benefited from the Swiss reform that paved the way for legally authorized online casinos (CFMJ). Its mycasino.ch platform is now a national reference, recognized for its quality offering and exemplary compliance.
By partnering with this historic player, Yggdrasil Gaming deploys a methodical European strategy: establishing itself in strongly regulated markets by relying on local partners that are already leaders. This approach has already proven successful in Germany, Italy, and the Nordic countries, where the provider gained significant market share by prioritizing quality over quantity.
According to the Federal Gaming Board, the Swiss online casino market generated CHF 290 million in 2023, an increase of +18% compared to the previous year. This momentum now attracts the largest international providers, and Yggdrasil could not miss this opportunity.
“Seeing Yggdrasil arrive on mycasino.ch is a bit like watching a world tour land in one of our legendary venues,” says Marc, a regular player from Lucerne. “Their reputation speaks for itself. Having them here, in CHF, fully legal, really changes the game.”
Iconic slot machines available for Swiss players
A prestigious portfolio
From launch, players will have access to a selection of emblematic titles: Syncronite Splitz™, Hades Giglablox™, Hyperburst™, Valley of the Gods 2™, and more. Each of these games illustrates a distinct facet of the Yggdrasil Gaming identity:
- Syncronite Splitz™ deploys a splitting mechanic capable of revealing up to 21 identical symbols on a single spin.
- Hades Giglablox™ combines giant symbols and infernal mythology in a cinematic atmosphere.
- Hyperburst™ focuses on domino-effect re-spins and growing multipliers.
Valley of the Gods 2™ transports players to a reimagined ancient Egypt, with cascading wins.
Added to this is the YG Masters program, which allows independent partner studios to use Yggdrasil’s GATI technology to develop and distribute their games in regulated markets (Yggdrasil Gaming - YG Masters). This initiative will gradually expand the mycasino.ch library by diversifying the experiences on offer.
A distribution technology designed for regulated markets
Yggdrasil’s success also relies on a robust technological infrastructure. Its proprietary distribution solution enables simultaneous game deployment across multiple regulated jurisdictions. It ensures strict compliance with local standards. In the Swiss case, this means seamless integration with the requirements of the Federal Act on Gambling, which came into force in 2019.
“This partnership allows us to immediately offer games that have already proven themselves in Europe’s most competitive markets,” explains a marketing manager at mycasino.ch. “It’s a way of offering Swiss players world-class quality without compromise.”
Switzerland, an attractive market at the heart of regulated Europe
A controlled and selective opening
Unlike more permissive markets, Switzerland has chosen a closed regulatory model. Only licensed land-based casinos may operate online, in partnership with authorized suppliers. This model, implemented in 2019, currently limits the number of online operators to around ten. The result: healthy competition, strict oversight, and increased player trust.
According to analyses by H2 Gambling Capital (h2gc.com), Switzerland now ranks among the Top 10 European iGaming markets in terms of average value per player, with projected growth of +15% per year until 2026. This potential naturally attracts premium suppliers like Yggdrasil, which seek stable, solvent, and well-regulated markets.
A controlled expansion strategy
“Our entry into the Swiss market is another important achievement and demonstrates our organizational strength to implement our business strategy and our commitment to expanding our footprint in high-value regulated markets,” explains Björn Krantz, Chief of Global Market Operations at Yggdrasil.
This approach fits into a broader roadmap: 25 regulated jurisdictions covered to date, and continuous expansion into territories with high regulatory maturity.
A partnership that benefits all stakeholders
For players: diversity, security, and comfort
For Swiss players, Yggdrasil’s arrival means:
- Access to a broader range of international slot machines legally available in CHF;
- Innovative mechanics such as Splitz™ and Giglablox™;
- A clear and protective legal framework compliant with Swiss law;
- A smooth experience without relying on foreign platforms.
“Before, I had to open accounts on foreign sites to play Hyperburst™,” says Sarah, a player from Lausanne. “Now I can do everything on a regulated Swiss platform. It’s reassuring and much more convenient.”
For the Swiss iGaming ecosystem: strengthened credibility and attractiveness
For operators and regulators, this partnership reinforces Switzerland’s credibility as an attractive market for major international publishers. It could pave the way for further strategic collaborations in the coming years, consolidating the country’s position within the European iGaming landscape.
A highly anticipated and strategic launch
The official launch of Yggdrasil games on mycasino.ch is scheduled for the coming weeks. Technical and marketing teams are already working on a seamless integration. For Wolfgang Bliem, CEO of the Grand Casino Luzern, this represents a symbolic milestone:
“Yggdrasil is a market-leading slot supplier with a library of renowned titles that stand the test of time, as well as exciting new releases that never fail to impress. We are very much looking forward to a highly successful collaboration.”
FAQ - Yggdrasil in Switzerland: market, regulation, and player experience
Before diving into the world of Yggdrasil slot machines on the Swiss market, it is natural for questions to arise. It is not every day that a global-scale publisher establishes itself within an ecosystem as particular as that of Switzerland. Between strict regulation, rapid market growth, innovative game mechanics, and evolving player habits, this partnership raises both strategic and very concrete questions.
To shed light on all these aspects, from the legal context to the daily gaming experience, we have gathered here a series of key questions, as they currently emerge among both industry stakeholders and Swiss players who are curious or already convinced.
1. What makes the Swiss online casino market unique in Europe?
Switzerland has chosen a closed and strictly regulated model since 2019. Only licensed land-based casinos are allowed to operate online platforms, under the direct supervision of the Federal Gaming Board (CFMJ). This framework deliberately limits the number of operators, strengthens player protection, and guarantees a legal, reliable, and controlled offer. This specificity positions Switzerland as a distinctive market at the heart of regulated Europe.
2. Why did Yggdrasil decide to enter the Swiss market now?
The Swiss market shows sustained growth: CHF 290 million generated in 2023, representing an annual increase of +18%, and a projected growth of +15% per year until 2026 according to H2 Gambling Capital. This momentum, combined with a solid legal framework and high purchasing power, perfectly aligns with Yggdrasil’s expansion strategy in high-value regulated markets.
3. What impact can this arrival have on the Swiss iGaming ecosystem?
The arrival of a major international publisher strengthens the credibility of the Swiss market among European stakeholders. It immediately enriches the offer available to players, encourages local operators to enhance their competitiveness, and attracts other premium suppliers. In the medium term, Switzerland could become an attractive regulated hub, while preserving the quality standards that define its closed model.
4. Which Yggdrasil games are accessible to Swiss players?
Players will be able to discover flagship titles such as Syncronite Splitz™, Hades Giglablox™, Hyperburst™, and Valley of the Gods 2™, as well as a growing selection of games from the YG Masters program. These slots are known for their innovative mechanics, immersive visual effects, and high win potential, now legally available on mycasino.ch.
5. Does Swiss regulation effectively protect online players?
Yes. The Federal Act on Gambling imposes strict standards on operators and suppliers: moderation tools, deposit limits, self-exclusion systems, and continuous supervision by the CFMJ. Players therefore benefit from a secure environment, compliant with the most demanding European standards. This is one of the pillars explaining the market’s attractiveness for publishers like Yggdrasil.
6. Will I really feel a difference when playing Yggdrasil games from Switzerland?
Yes, the difference is tangible. Accessing Yggdrasil games through a regulated Swiss platform means technical stability, instant transactions in Swiss francs, and the absence of cross-border constraints. The experience is smoother, localized, and more secure. There is no longer any need to rely on foreign casinos or different currencies: everything is integrated within a Swiss legal framework.
7. Do Yggdrasil’s game mechanics suit Swiss player profiles?
Splitz™, Giglablox™, and progressive multipliers have already appealed to millions of players across Europe. They offer a highly dynamic emotional curve: rising tension, spectacular effects, strategic phases, and significant potential wins. Whether you are a casual player or a seasoned enthusiast, these slots adapt to all playing styles.
8. Can you play on mobile with the same quality of experience?
Yes. Yggdrasil games are developed in HTML5, ensuring optimal compatibility with smartphones and tablets. The interface automatically adapts, controls remain fluid, and animations retain their full intensity, even on a standard mobile connection. You can launch a spin on the train or from your sofa without any loss of quality.
9. Will there be specific bonuses linked to Yggdrasil games?
Mycasino.ch regularly offers free spins, exclusive offers, and promotional events linked to new releases. Yggdrasil’s arrival will logically enhance this dynamic, with special campaigns designed to showcase its innovative mechanics. All promotions are governed by Swiss regulation, with clear and transparent conditions.
10. Is it possible to test the games for free?
Yes. mycasino.ch provides demo versions of many Yggdrasil titles. Players can familiarize themselves with the mechanics, test bonuses, or simply play for fun before wagering. This is ideal both for newcomers and experienced players looking to refine their approach.
11. What should I do in case of a technical issue or question during a session?
By playing on a regulated Swiss platform, players benefit from local multilingual customer support (French, German, Italian, English), accessible via chat or email. Teams are trained to respond quickly to technical questions, bonus-related requests, or potential issues. This local support is one of the major advantages of the regulated market.
