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Yggdrasil continues its expansion in the UK by launching its portfolio of online games on 32Red casino! This strategic collaboration allows British players to explore a diverse collection of slots, powered by innovative mechanics and cutting-edge technology. With multipliers, giant symbols and immersive animations, the player experience promises to be dynamic and engaging. The regulated UK market thus confirms its status as a fertile ground for innovation and creativity. Yggdrasil Gaming reinforces its position as a must-have provider in the world of online entertainment.
London, April 3, 2025 – Online gaming provider Yggdrasil takes a significant new step in its international growth strategy by announcing the launch of its portfolio on 32Red, one of the UK’s most iconic casinos.
In the highly competitive and fast-paced regulated UK online gaming market, this partnership represents a strategic turning point for both parties. They share a common ambition: to offer players some of the most captivating, engaging and immersive entertainment experiences in the entire industry.
Part of the FDJ UNITED group, 32Red casino has built a solid reputation as a multi-award-winning operator, respected both by slot enthusiasts and industry professionals. Active in the largest regulated online casino market in Europe, the site continues to enhance its offering with renowned partners, following a constant pursuit of quality, innovation and growth.
By joining forces with Yggdrasil, 32Red casino expands its catalogue with a wide range of online games, including well-established slots loved by genre fans. This strategic partnership gives British players access to a playful universe where stunning graphics, rich game mechanics and original themes come together.
Thanks to this collaboration, 32Red users can now enjoy Yggdrasil’s latest gems, such as Trickstar Spins, a colourful slot blending magic, suspense and bonus potential, and Golden Fish Tank Party, a festive underwater adventure where every spin brings surprises and multipliers.
But that’s not all! The offer also includes titles from the YGG Masters program, which showcases the creative talents of several partner studios. Among these, players will find Max Elements, an epic journey where natural elements clash, Thor 7×7, a bold reinterpretation of Norse mythology, and Burning Riot, a vibrant explosion of colours, dynamic animations and electrifying action, promising thrilling gaming sessions!
Each title carries Yggdrasil’s signature expertise, reflected in meticulous graphics, masterful game mechanics and interactive features designed to maximise player engagement and enjoyment.
What truly sets Yggdrasil apart in the fiercely competitive online gaming space is its constant drive to push the boundaries of interactivity and engagement. Thanks to its renowned Game Engagement Mechanics, the brand delivers unique features that turn every gaming session into a fully immersive adventure, backed by state-of-the-art technology.
Among these mechanics are GigaBlox, which introduces giant symbols, and MultiMax, a dynamic multiplier system that boosts jackpot potential while ensuring total immersion. These innovations are now available to the loyal community of 32Red online casino, bringing even more attractive and competitive content to the table.
This new partnership between Yggdrasil and 32Red is part of a broader trend currently shaping the regulated UK market, where major players are multiplying strategic alliances to capture the attention of an increasingly curious and demanding audience.
As an example, Bally’s, a major name in the entertainment industry, recently signed a strategic deal with Yggdrasil Gaming to enrich its online gaming offer with the supplier’s innovative portfolio. This agreement represents another significant milestone for Yggdrasil as it continues to expand across regulated markets by partnering with leading operators. This approach once again highlights how innovation, creativity and diversification remain the cornerstones of success in an industry that is constantly evolving.
In this context, the partnership between Yggdrasil and 32Red stands out as a strategic response to this wave of consolidation and innovation shaping the future of gaming in the UK.
This partnership with 32Red online casino perfectly fits within Yggdrasil’s global expansion strategy. The provider remains firmly committed to strengthening its position among the industry leaders, ensuring its partner operators access to a reliable, diversified offering powered by the latest technologies.
In a landscape where regulations are constantly evolving and player expectations grow more complex, Yggdrasil stands out through its ability to adapt, innovate and anticipate trends, always striving to deliver entertainment that lives up to player aspirations.
Jose Simon, Chief Commercial Officer at Yggdrasil, shared his enthusiasm about this promising collaboration:
“32Red is without a doubt one of the most respected and influential names in the British online casino scene. Seeing our portfolio integrated into their platform is a major boost to accelerate our ambitions in this key region. 2025 already looks like a landmark year for us, as we continue to grow and consolidate across several fronts. Partnering with strong, reputable brands in regulated markets will remain one of the pillars of our expansion strategy.”
Allana Hart, representative of 32Red, also highlighted the importance of this collaboration, perfectly aligned with the operator’s philosophy:
“At 32Red casino, we have always been committed to offering our players the most exciting and innovative entertainment experiences the industry has to offer. Integrating Yggdrasil’s rich and varied portfolio into our online casino is a perfect match for that vision. Thanks to this partnership, we are now able to provide an even more complete, attractive offer, rich in bonuses, jackpots and innovative features. We are convinced that this collaboration will only grow stronger over time, serving the engagement and satisfaction of our loyal community.”
