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Pragmatic Play at BiS SiGMA Americas 2025

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17/03/2025
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What you should remember:

Pragmatic Play is strengthening its presence in the Latin American online gaming market by participating in BiS SiGMA Americas 2025. The developer will showcase its slots, table games, bingo, and sports betting offerings while unveiling technological innovations such as virtual reality and artificial intelligence. Its booth will provide a unique immersive experience through the concept "Experiences Beyond Olympus", inspired by Greek mythology. The event will bring together casino operators, software providers, and industry experts to discuss gaming trends a key moment for the future of online casinos in Latin America.

Pragmatic Play at BiS SiGMA Americas 2025: A major push for online gaming in Latin America.  

pid growth of online gaming in Latin America is attracting major iGaming players, eager to establish themselves in an evolving market. Among them, Pragmatic Play stands out for its ability to innovate, forge strong partnerships, and deliver high-quality user experiences. In this context, BiS SiGMA Americas 2025 presents a unique opportunity to highlight gaming trends, technological advancements, and growth strategies that will shape the future of online casinos in this opportunity-rich region.

The stakes of a must-attend industry event.  

BiS SiGMA Americas 2025 will take place from April 7 to April 10, 2025, at the Transamerica Expo Center in São Paulo, gathering more than 18,000 visitors and 300 speakers. As a premier iGaming business event, it offers an ideal environment for discussions on payment solutions, emerging regulatory models, and new avenues for innovation. Casino operators, software providers, and key decision-makers will use this platform to explore gaming trends while strengthening their visibility among both local and international players.

Beyond formal business meetings, BiS SiGMA Americas 2025 will spotlight virtual reality, artificial intelligence, and other cutting-edge technologies. Many industry stakeholders will see it as an opportunity to explore gamification and player engagement strategies to develop more immersive gaming experiences.

A few days before this major event, Pragmatic Play will also be present at SAGSE Latam, taking place from March 19 to March 20, 2025, in Buenos Aires. This stop will precede the SBC Summit Rio, a key gathering for those looking to explore the latest trends in sports betting, mobile gaming, and technology solutions tailored to the Latin American market.

Pragmatic Play and its key role in the expansion of iGaming.  

Pragmatic Play has earned international recognition thanks to its diverse portfolio, including slots, blackjack, roulette, baccarat, bingo, and sports betting. Its approach revolves around innovation, immersion, and player retention elements highly valued by casino operators in Latin America. The company has cultivated a strong sense of partnership, collaborating with platforms eager to offer exclusive content and attractive progressive jackpots.

One of the standout features of Pragmatic Play’s portfolio is its live dealer games. This allows for a user experience that closely mirrors that of land-based casinos while integrating high-end technology. The developer also relies on gamification mechanics to boost player engagement, opening up new opportunities for expansion in the Latin American market.

An immersive concept for BiS SiGMA Americas 2025.  

Even before arriving at BiS SiGMA Americas 2025, Pragmatic Play has already demonstrated its innovation at other iGaming events. Now, the company aims to captivate the São Paulo audience with an extraordinary booth centered around mythological experiences. Titled "Experiences Beyond Olympus," this concept draws inspiration from Ancient Greece, bringing gods and legendary heroes to life. Visitors will not only discover new slots and table games but will also enjoy full immersion in an epic and original atmosphere.

Key highlights of BiS SiGMA Americas 2025.  

BiS SiGMA Americas 2025 is set to be a strategic hub for discussions on online gaming and the future of online casinos.

The conferences will address several major topics:

1. Regulation: Various Latin American countries are gradually establishing legal frameworks for iGaming. Discussions will focus on the economic and social impact of a rapidly expanding market.

2. Cutting-Edge Technologies: Artificial intelligence, virtual reality, and other innovations will be key points of interest. Casino operators and software providers will explore how to best utilize these technologies to enhance payment solutions and security.

3. Player Retention: Growth strategies hinge on player engagement, with demand for diverse games, live dealer experiences, and compelling user experiences. Experts will discuss bonus structures, progressive jackpots, and gamification optimization.

In this forward-thinking environment, Pragmatic Play will have the opportunity to showcase its innovations in blackjack, roulette, and baccarat, while refining modern interfaces for its table games. Visitors will be able to assess the quality of its products and the artistic and technical choices behind them.

Victor Arias, Pragmatic Play’s voice in Latin America.  

Victor Arias, Vice President LATAM at ARRISE and a key figure at Pragmatic Play, emphasizes the company’s commitment to meeting the demands of the rapidly evolving Latin American market. According to him, participating in leading iGaming events such as SAGSE Latam, SBC Summit Rio, and BiS SiGMA Americas 2025 underscores Pragmatic Play’s determination to forge strong partnerships and offer players a forward-thinking vision of online gaming.

Arias also highlights the importance of deeply understanding player needs. Engagement is built around a well-designed interface, a strong selection of slots, diverse sports betting options, and original table games. With a product range spanning from roulette to bingo, Pragmatic Play successfully caters to a wide array of preferences while continuously adapting to the specific demands of each country.

Why should players and industry professionals follow these iGaming events?  

Attending BiS SiGMA Americas 2025 presents a unique opportunity for both industry professionals and online casino enthusiasts. On one side, casino operators and software providers gain insights into emerging trends, refine their growth strategies, and strengthen partnerships with key players. On the other, players get an exclusive preview of the most promising innovations, from groundbreaking slots to the integration of virtual reality technologies.

The impact is immediate: a dynamic market fuels investments in mobile gaming, the development of improved payment solutions, and the creation of products designed to enhance player retention. As a result, within just a few months, exciting new titles make their way onto existing platforms, offering an ever-increasing level of immersion. In this context, Pragmatic Play solidifies its reputation as an essential partner for those looking to capitalize on the booming online gaming market in Latin America.

With such a packed schedule and a clear focus on artificial intelligence-driven advancements, it is evident that BiS SiGMA Americas 2025 and other major events of the year are already shaping the future of iGaming. Whether you are an operator, a provider, an investor, or simply a blackjack enthusiast, there is no doubt that Pragmatic Play’s creativity and expertise will play a crucial role in the industry's evolution. The Latin American market, full of potential, continues to surprise online casino and sports betting fans, offering an unmatched variety of table games and slots.

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