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0Pragmatic Play, widely recognized as a leading force in the online gaming industry, continues to push the boundaries of innovation to meet the growing expectations of both players and operators. In a strategic move to enhance its already diverse sports betting offering, the company has recently integrated horse racing. This significant addition not only introduces a new feature but radically transforms the betting experience for users. This new feature provides comprehensive coverage of horse racing events in more than 30 countries worldwide, offering betting enthusiasts a unique opportunity to dive into one of the most historic and thrilling sports!
Horse racing, as a sporting discipline, has always held a special place in the collective imagination. It represents both a captivating spectacle and a millennia-old tradition. With iconic events such as Derbies and other prestigious international races, horse racing is a sport that inspires passionate enthusiasm, bringing together millions of spectators and bettors across the globe. By incorporating this dimension into its sports betting offering, Pragmatic Play not only responds to the growing demand for diversified betting options but also reaffirms its commitment to providing a gaming experience that is immersive, comprehensive, and highly personalized for every user.
Pragmatic Play's Sportsbook stands out with its holistic approach to sports betting. This fully integrated betting solution covers every crucial step of the betting lifecycle, from event creation to the precise and reliable management of payments. With highly customized markets and dynamically adjusted real-time odds, operators can not only offer a rewarding experience for users but also optimize their margins through carefully orchestrated risk management. All of this is backed by official data that guarantees maximum accuracy and unmatched reliability in bet management. Additionally, with advanced localization and customization features, operators can tailor the solution to the specific needs and preferences of their target markets, thereby strengthening their brand and value proposition.
The addition of horse race betting by Pragmatic Play is not just an extension of their offering. It is a true strategic turning point that demonstrates their commitment to providing a top-tier sports betting solution. By covering the most popular markets and meeting the high expectations of players, Pragmatic Play continues to showcase its ability to innovate and stay at the forefront of the online gaming industry. This strategy enables operators to offer an enriched and diversified product, while providing players with an optimized, immersive, and highly engaging user experience.
Gareth Crook, SVP Sports at Pragmatic Play, expressed his satisfaction with this new development with words full of enthusiasm and pride:
“This launch marks a major milestone for our clients, allowing them access to a horse racing product that stands out for its quality and depth. This service not only offers competitive odds but also provides top-tier racing content, including live video streaming, as well as global horse racing data. This fully managed service fits perfectly into our strategy of delivering a complete and adaptable sports betting solution capable of meeting the most specific needs of our clients.”
Horse racing has always been and remains a central element, if not an indispensable pillar, of the offering from sports betting operators. Its universal appeal, coupled with its ability to captivate and unite an international audience, makes it an essential sport for any betting platform aiming to offer comprehensive coverage of sporting events. By integrating horse racing into its offering, Pragmatic Play enables operators to provide a robust, dynamic, and highly competitive solution. An offering that not only meets the growing expectations of players but also enriches the range of bets available in the market.
The continuous coverage of horse racing events, ensured by Pragmatic Play worldwide, combined with expert and intuitive bet management, makes this solution a major strategic asset for operators. In an increasingly competitive market, where standing out has become a necessity, Pragmatic Play once again demonstrates its ability to innovate, offering products that not only meet the current needs of the online gaming industry but also anticipate future trends, allowing operators to position themselves as leaders in their field.
