Blueprint Gaming on Lottomart: the key points of the direct integration
The essentials of the deal between Lottomart and Blueprint Gaming
Partnership: Lottomart expands its deal with British studio Blueprint Gaming and moves to a direct platform integration.
Connection: the direct integration links the Blueprint catalogue to Lottomart with no third-party aggregator. The immediate benefit is handing the operator control over the features, their stability and their rollout.
Benefits: the operator gains operational flexibility, marketing leverage and consistency of Blueprint content across all its channels.
The features and jackpots added to the platform
Features: Blueprint games natively embed free spins, Super Mode, linked bonuses and the Big Win Board.
Jackpots: the Rapid Fire Jackpots are added to the platform, with prizes from £250 to £7,500 and multipliers from 5x to 1000x.
Coexistence: the Rapid Fire Jackpots run alongside the existing Jackpot King system, expanding Lottomart's jackpot offering.
The TV campaign and the operator's profile
Campaign: a national TV campaign from Lottomart put the spotlight exclusively on Blueprint content, with Fishin' Frenzy and Eye of Horus as headliners.
Operator: Lottomart is an award-winning player in the British market, bringing together more than 3,500 online games, from real-money casino to scratch cards.
Lottomart integrates Blueprint Gaming games directly after its national TV campaign
Lottomart is stepping things up with Blueprint Gaming. This iGaming news is more than a simple contract renewal. It runs deeper than that. The British operator is dropping the classic distribution of the English studio's games to switch to a direct platform integration, in the wake of a national TV campaign dedicated to its flagship titles.
The fact that Lottomart integrates Blueprint Gaming games directly changes a great deal behind the scenes. These online casino games now natively carry the studio's full toolbox. Free spins, Super Mode, linked bonuses, Big Win Board: it is all part of the package. On top of that come the Rapid Fire Jackpots™, a prize mechanic that ranges from £250 to £7,500. This one is boosted by multipliers from 5x to 1000x, and it is set to run alongside the famous Jackpot King.
In the rest of this article, you will discover:
what the direct integration changes on the technical and marketing sides,
the details of the features Lottomart has gained,
how the Rapid Fire Jackpots work exactly,
the role of the TV campaign built around Fishin' Frenzy and Eye of Horus,
Chris Ruddock's comments on the ambitions of this strengthened alliance.
How does Lottomart integrate Blueprint Gaming games directly on its platform?
The partnership between the two players is not new. It has just crossed a milestone. By dropping the classic connection in favour of a direct platform integration, Lottomart plugs in the Blueprint catalogue without routing through a third-party aggregator. The operator regains control over the available features, their stability and the pace of rollout.
Behind the slightly corporate phrase of direct connection lies a very down-to-earth reality. Lottomart no longer depends on a technical middleman to distribute the studio's games. Along the way, it picks up a level of control it did not have before. For the player, nothing spectacular at first glance. For the operator, the strategic lever is very real.
What the direct platform integration brings Lottomart in concrete terms
This expanded partnership between Lottomart and Blueprint Gaming gives the operator three clear benefits. First, greater flexibility in rolling out the games. That means the ability to activate or adjust mechanics without waiting on a third party. Second, a firmer marketing footing, with promotional deals shaped directly with the studio. Third, end-to-end consistency of Blueprint content across every distribution channel.
Control of the native connection and multichannel consistency
This last point carries the most weight. Serving the same game world, with the same features, on television and on the platform alike, avoids the gap between the advertising promise and the real experience. This kind of native connection reflects a deeper trend among several British operators. They want to take back control of their distribution rather than hand everything to an aggregator. The trend is far from trivial. Little by little, it reshapes the balance of power between studios and platforms.
Free spins, Super Mode and linked bonuses, the Blueprint tools now native on Lottomart
Thanks to this direct integration, the Blueprint titles available on Lottomart can now carry the full arsenal of features designed by the studio.
Each one aims to vary the experience from one title to the next:
Free spins: the classic re-spin mechanic with no extra stake, often triggered by dedicated symbols.
Super Mode: an intensified game mode that boosts the win potential over a given sequence.
Linked bonuses: several bonus phases that connect to one another instead of staying siloed.
Big Win Board: a prize board that stages and dramatises the big surges.
Why consistent features change the game for the player?
Getting this whole catalogue of functions in one block guarantees consistency. A player used to Super Mode at another operator finds the exact same workings on Lottomart, with no stripped-down version. Where a partial connection sometimes delivers a lighter experience, the direct integration promises the full version. It still remains to be seen, game by game, whether the promise holds over the long run.
Rapid Fire Jackpots, the new jackpot mechanic signed by Blueprint Gaming
The rollout does not stop at gameplay features. Lottomart also welcomes the Rapid Fire Jackpots™, a prize-pool mechanic developed by Blueprint and designed to multiply the chances of landing a win.
Prizes from £250 to £7,500 and multipliers up to 1000x
The Rapid Fire Jackpots offer prizes ranging from £250 to £7,500, with multipliers stretching from 5x to 1000x depending on the setup. The promise lies more in the pace than in a single big prize.
A system tuned to frequency rather than the single prize
A ceiling set at £7,500 does not play in the same league as progressive networks, whose pools can climb far higher. Rapid Fire plays a different tune, built on regularity rather than the mythical jackpot that drops once a decade. It is a design choice, neither better nor worse, simply different. It comes down to whether you prefer the lottery of the century or a steady drizzle of more accessible wins.
Rapid Fire Jackpots versus the Jackpot King system already in place
The Rapid Fire Jackpots do not replace Blueprint's existing Jackpot King. The two systems will run in parallel. For the Lottomart online casino, this means expanding a jackpot offering that is already in place. It layers a tier of fast wins onto the more ambitious progressive mechanic of the Jackpot King. These are two complementary approaches that cover distinct player profiles under one roof.
Lottomart's national TV campaign focuses entirely on Blueprint content
This whole ramp-up follows a national TV campaign that Lottomart devoted exclusively to Blueprint content. This is clearly no mixing of genres, and a long way from a generalist showcase. The operator shone the spotlight on the studio's games, and on them alone.
Fishin' Frenzy, Eye of Horus and a glimpse of Jackpot King on screen
The campaign leaned on names well known to the wider public. It started with Fishin' Frenzy and Eye of Horus, two titles that have little left to prove with British players. Viewers also got a glimpse of the Jackpot King feature as it appears on these games. The sequence of events makes more sense from there. The campaign spotlighted the content, and the direct integration came to guarantee its consistency on the platform. Marketing and technology move hand in hand here, which is rare enough to be worth noting.
What this expanded partnership means for Lottomart's content strategy
This expanded deal is not just adding games to the catalogue. This alliance reflects a will to tighten ties with its providers and to grow its library as market opportunities arise. Put simply, the operator is betting on closer, more lasting relationships with a studio, rather than on an opportunistic pile-up of titles from all over.
The words of Chris Ruddock, chief commercial officer at Lottomart
On the operator's side, enthusiasm is the order of the day. "Our extended collaboration with Blueprint Gaming marks an important step in our content development strategy," said Chris Ruddock, chief commercial officer at Lottomart.
He then spelled out the intentions. "We look forward to strengthening our partnership, enriching Blueprint's current catalogue and joining forces on marketing initiatives to deliver top-tier experiences to our players."
That leaves the real question, the one this Blueprint Gaming news keeps open. Will the promised enrichment translate into genuine variety of titles, or mostly cosmetic updates? Blueprint's game catalogue is vast, so Lottomart has plenty to work with. Only tracking this over several months, which we will continue on the Kynox Casino blog, will settle the matter.
FAQ: Blueprint Gaming and Lottomart in a direct integration, Rapid Fire Jackpots and TV campaign
What is the direct integration between Lottomart and Blueprint Gaming?
The direct integration is a platform connection that links the Blueprint Gaming catalogue to Lottomart with no third-party aggregator. It lets the operator control the available features, their stability and the pace at which games roll out.
Which Blueprint Gaming games are available on Lottomart?
Lottomart offers titles from the British studio Blueprint Gaming, including the popular Fishin' Frenzy and Eye of Horus. These were highlighted during the operator's national TV campaign. Thanks to the direct integration, these games natively carry the developer's in-house features.
Which Blueprint Gaming features are integrated on Lottomart?
The Blueprint slot games on Lottomart include four main features: free spins, Super Mode, linked bonuses and the Big Win Board. Each one aims to vary the game mechanics from one title to the next.
What is Blueprint Gaming's Super Mode?
Super Mode is a Blueprint feature that intensifies a game sequence to raise the win potential. It is among the tools now available natively on the studio's titles hosted by Lottomart.
What are Blueprint Gaming's Rapid Fire Jackpots?
The Rapid Fire Jackpots are a prize-pool mechanic developed by Blueprint Gaming, designed to multiply the chances of landing a win. They are added to Lottomart as part of the direct integration.
How much can the Rapid Fire Jackpots pay out?
The Rapid Fire Jackpots offer prizes ranging from £250 to £7,500. These amounts come with multipliers between 5x and 1000x depending on the setup.
What is the difference between the Rapid Fire Jackpots and the Jackpot King?
The Rapid Fire Jackpots bet on the frequency of wins, while the Jackpot King relies on a more ambitious progressive mechanic. On Lottomart, both systems run in parallel and cover different player profiles.
Which games did Lottomart's TV campaign feature?
Lottomart's national TV campaign focused exclusively on Blueprint Gaming content, with titles like Fishin' Frenzy and Eye of Horus. It also gave viewers a glimpse of the Jackpot King feature.
What is Lottomart?
Lottomart is an award-winning operator in the British market offering real-money online casinos, slots, lottery betting and scratch cards. The platform brings together more than 3,500 online games in a safe and secure environment.
